in the process of winning certain business opportunities and achieving project management objectives, the catering industry will suffer losses if the following risks cannot be foreseen and handled. Generally speaking, we divide these business risks into four categories.
1. Tangible risk
Tangible risk refers to the risk that the operator can evaluate and judge the loss degree according to the present value by relying on his own intuitive feelings and experience. Physical risks are also called "hard risks", such as insufficient funds or congestion, rising raw material prices, loss of food price reduction, unpopular dishes, outdated equipment and so on. This kind of risk is obvious, and the resulting loss value can be calculated.
If catering enterprises strengthen market research and operational risk management, take corresponding measures or cooperate with professional catering institutions, they can prevent or reduce the loss of such tangible risks.
2. Intangible risk
Intangible risk refers to the risk that it is difficult for operators to judge by intuition and experience, and it is also difficult to evaluate the degree of loss according to the present value. Intangible risks are also called "soft risks", such as poor service quality of catering enterprises, low quality of operating dishes, crisis of consumer trust, false or boring propaganda, customer aversion and rebellious psychology, lax internal management of catering enterprises, distraction, low labor efficiency, and losses caused by catering enterprises turning a blind eye to risks.
operators of catering enterprises must attach great importance to intangible risks, be prepared for danger in times of peace, and keep a clear head. Especially in the case of smooth business operation, we should also see the threat of potential intangible risks to business activities.
3. Time risk
Time risk refers to the risk brought by jet lag to the operation of catering enterprises. There are many reasons for time risk, such as the influence of seasonal changes on catering consumption, the market life cycle of products, the change of consumer spending time, the time difference of competition in commercial activities and so on.
in order to prevent the time risk of catering industry, we must establish the concept of time, constantly observe and analyze the influence of the development and change of things in time movement on the operation of catering enterprises, eliminate the interference and destruction of time risk on the realization of catering enterprises' business objectives as much as possible, accurately grasp the opportunity and ensure the normal operation of catering enterprises.
4. spatial risk
spatial risk refers to the risk caused by spatial factors in the process of realizing the business objectives of catering enterprises. There are many reasons for the space risk, such as the location and surrounding environment of catering enterprises, changes in the relationship between supply and demand in the local market, regional history or tradition or customs or cultural differences, population distribution and resource conditions in various places.
catering enterprises should guard against space risks. In fact, when choosing a location, they should be very careful to determine a suitable business location based on various comprehensive factors and actual market research.
after opening the store at the selected address, the space risk still exists. Investors should always pay attention to the changes in urban planning, the rise and fall of surrounding consumer markets, and the changes in the quantity and quality of regional population, and prepare for space risks in advance.