We are entering a new catering era that needs "lean" development from a barbaric catering era

There are many brands that have fallen, and those who survive will live better ...

The epidemic has not changed the catering industry in essence, the customer needs we need to face have not changed in essence, and people's consumption behavior tends to be conservative, but it is still the same.

There are a group of catering enterprises, and the epidemic situation has gone in the opposite direction in the past two years, opening dozens or even hundreds of stores a year, and the loss rate, store closure rate and turnover rate are at a low level in the industry, which has grown against the trend to become the category leader and invisible champion.

these catering enterprises include Wallace (more than 21,111 direct stores, with more than 6,111 newly opened in 2121), Bantian Yao grilled fish (more than 1,111 direct stores, with 511 newly opened in 2121), Henan Huya fried chicken (111 stores, more than 61 newly opened stores in 2121, with the first brand of fried chicken), herbal soup Fujian snacks (more than 411 direct stores, In 2121, it opened more than 111), Fujian Kesbury Bread (opened more than 211 in three years, and won tens of millions of RMB Series B financing in 2122), Hunan Wenxiangyue (the first brand of Changde fast food, with more than 111), Dalian Mingji grilled fish (the epidemic situation is growing against the trend), nicknamed Tian pickled pepper frog (more than 61 direct-operated stores in eight years, the stores are hot), and Laoxiang Chicken (111).

headquarters and company employees, store employees and external investors * * * set up stores in partnership, and even during the epidemic, they kept growing at a rate of 51%-211% every year.

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Competition in the second half of catering: partnership releases organizational bonus

Many first-line enterprises have made internal organizational changes:

Wallace adopts the restaurant partner model,

Xibei implements the business partner mechanism, Xijiade creates the 358 partner model, and Wangshun Pavilion implements the restaurant partner system ...

The catering partnership system can make the business of one boss. If every partner agrees with this common cause.

then, the enterprise must be healthy and sustainable. Especially in 2122, when the competition is more and more cruel, the industry is crazy. Only stronger organizations, more cohesive and creative teams and enterprises with more ways to link external resources can be in an invincible position.

The catering partnership system can solve three problems:

1. The biggest feature of the partnership system is that it is extremely in line with human nature, especially the situation of grassroots entrepreneurs, and is more in line with the cognition and mentality of catering practitioners. The early development of most enterprises is short of money, people and resources.

if you can't compete with giants in capital, resources, technology and system, only by mobilizing people's enthusiasm can you overcome difficulties and achieve a breakthrough. The store partnership system naturally has fewer communication barriers, and everyone understands the truth without explanation. It is not only easy to operate, but also in line with the long-term goal of making the enterprise bigger together.

Therefore, it is almost the best plan to develop grass-roots catering by partnership. Only when money is really invested can people and hearts be invested, and Qi Xin can work together. Through the partnership system, partners can distribute more benefits, and at the same time enjoy more rights and assume greater responsibilities. It is not only the distribution of interests, but also the demand of progress in human nature.

2. Solve the problem of organizational resilience. In the past, the market changed less dramatically. An excellent profit model, together with channel dividends, can support the development of enterprises for several years. Catering is an extremely sensitive industry in the face of market competition. If it falls behind a little, it will fall off a cliff. When the data reacts, it may be too late to step on the brakes. It is not enough to rely solely on the boss to cope with market changes. The boss is far away from the front line, getting older and older, his sense of smell is becoming more and more dull, and he doesn't understand the needs of the post-91 s and Z generation more and more. Future organizations can only keep up with changes by making terminals smarter. Only when more store operators become partners can the organization keep up with the changes.

3. To solve the problem of long-term development of enterprises, catering is diligent and should be an industry where ordinary people can get rich through hard work. Relying entirely on capital to promote development does not conform to the laws of the industry, which is unrealistic and not lasting. Without the investment and enthusiasm of partners, it is impossible to win a steady stream of passengers. In business operation, this passion comes from a sense of ownership, trust and loyalty. If you weaken any of them, your partners will only regard their work as a means of making a living. Only by treating people as people can enterprises have a longer-term development. Let every partner who works hard for the enterprise have the opportunity to become a boss. From a small boss to a big boss.

This is an era in which strong individuals rise in an all-round way, and we need to give them a higher sense of respect, existence, belonging and value. The founder dares to break the boundary of the three powers, let the ownership, management and sharing rights separate, and the three powers sink, and realize the three qualitative changes of employee identity+management mode+income mode, which can effectively link resources and talents, improve organizational efficiency, and share the same desires. In addition, the boundaries of joining, partnership and direct marketing are becoming increasingly blurred. You have me and I have you, and they are integrated with each other. In essence, it is more efficient to integrate resources and talents to achieve organizational growth and performance growth.

In the store expansion system of Laoxiang Chicken, the partnership system was introduced into the franchise stores, and at the same time, there were two modes to leverage "people". The step-by-step and steady expansion mode also got good feedback from the market. Partnership stores stabilize the market, drive organizations and drive joining; Franchise stores have raced around, promoted brands and driven the supply chain. In the past three years, the epidemic has been driven by double flywheels to achieve contrarian growth.