1. Tell investors directly what you are doing. (Difficulty analysis/requirement analysis)
2. Explain your product or solution. (solution)
3. Product introduction (product introduction, user portrait)
4. Use data to illustrate the size of the market. (Market Overview)
5. Business model
6. Explain the current operation. (Operating data)
For early projects, it is difficult to have data. But for some entrepreneurs with MVP (minimum feasible product), you can introduce some data of your small-scale test. This is a good proof of your product, but pay attention to the structure of design data and try to be detailed to achieve the effect of solving problems.
At the same time, early entrepreneurs must pay attention to data analysis when starting a business, even if it cannot be solved by technical means for the time being. We look at many projects, and the data presented by their BP to investors are very granular, so it is difficult to explain the real problem. There is a good saying, "I don't know how to make money now, and I still don't know in the future."
You should explain the current situation of your core data and the possible changes in the future according to different project situations. The status quo reflects the degree of verification of existing products and business models, and the trend of data reflects the degree to which core data will be driven by funds.
The core data of different projects should be differentiated, and you should pay attention to the data you really care about, not some vanity indicators (the word comes from lean entrepreneurship). If you are a social company, it is right to focus on growth, retention and user usage time. And if you are a B2B company, you should probably pay more attention to the number of enterprises, transaction amount, transaction unit price, transaction time and so on.
Data is the basis for investors to preliminarily test and judge the solutions and products of the project. Prove whether your solution is reasonable, whether it can withstand scrutiny and whether the product direction is reliable. In the future, data will become an increasingly important part of financing.
7. Show your advantages in doing this. (competitors, competitive advantage)
8. Financing needs. (Ownership structure, financing plan)
Tell investors how to allocate the company's current equity, how much money you need, what is the purpose of these funds, and what proportion.
9. Introduce your team in detail. (team introduction)
10. (contact information)
Generally, it includes the name, telephone number, email address and address of the founder.
The number of pages in a general business plan is between 10 and 15, with charts as the main part, supplemented by words, so it is forbidden to be long and comprehensive. The above logic can be adjusted according to different investment and financing stages and investment objects, and some excellent business plan model templates can also be viewed for reference.