when you want to open a restaurant, are there many questions? Where to start? How to choose a project? What documents should I apply for? How to choose a site? How to promote it? How much will it cost?

Don't worry, this article will be explained to you in all directions. I opened a handmade yogurt shop for 4 years, and all the sharing in this article is real experience and has been verified by the market. (You can praise the collection for future reference)

1. Budget

Any project needs investment, and starting a business is also risky. No one can guarantee that you can make money by opening a shop.

so, you should ask yourself first, how much is the maximum investment for opening this store? Even if it fails, it will not affect the normal life of the family.

I've seen too many people start businesses, empty their credit cards and borrow usury. After the store is opened, due to the unstable business in the early stage, they have to repay a lot of loans every month, which makes the whole person very tired, and their business has been greatly affected. After the failure, they still owe a lot of debts.

"So the first step in opening a store is to know how much capital you have. Even if you don't have the money to get a loan, you should calculate the rate of return of this project, and whether you can repay it every month after the loan.".

2. Project selection

It is a wise choice to choose the catering industry, because the threshold of the catering industry is not high, especially for small catering, and the investment is not large. As long as the products are well prepared and the customer service is later, the business is very good, even more profitable than some stores that invest hundreds of thousands and millions.

Choosing a project depends on the prospect, quick start and profit. You must analyze it in many ways, and don't listen to others. As an entrepreneur, you should learn to have your own judgment.

For example:

I chose this handmade yogurt shop at that time, and the first thing I took a fancy to was the development trend. In recent years, the sales of dairy products have been increasing year by year, which has almost become one of the indispensable drinks for every household. Handmade yogurt is more popular among consumers because it is purely handmade and has no additives.

On the other hand, I think this industry is cleaner and quicker to learn. Besides, as a community store, the customer base is very stable, the investment is not high, and the profits are still large.

I invested more than 61,111 yuan, and I have been doing it for three years now, with more than 1,311 regular members.

3. Start your own business or join

If you want to join, you must find famous brands, because only big brands can bring their own traffic.

the head office is very concerned about the brand's influence and reputation, so it will fully support you, and you will be relatively relaxed.

to join this big brand, you must have a lot of money, at least 311,111 yuan.

if it's a small brand, try not to join it. It's not much different from doing it yourself. Publicity is still entirely up to you. You did a good job to publicize to the headquarters, but you didn't do well, because of your hard-earned money.

how can you start your own business if you don't have much money?

At present, there are many shops with good business. They can learn technology and will provide you with all raw materials later.

when you choose to study technology, you should make an on-the-spot investigation as far as possible to see how the business of this store is. Only good products can be recognized by customers and business will be good.

when learning technology, you must learn how the other party operates. With such a good business, operation must have a great relationship.

4. How to choose a location

Choosing a location is a science, and it determines the quality of your future business. You must analyze it in many ways.

you must first determine what products you are making and what audience you are, and then you can make a targeted choice. For example, I am in the business of fresh milk and yogurt. /b> I need a lot of repeat customers, so my site is a community store, with fresh milk for children and middle-aged and elderly people, yogurt for children and young and middle-aged people.

when choosing a site, you can use Baidu's heat map function, and you can inquire about the population density of the business district, and then go and inspect it yourself.

if you want to save trouble, you can find an intermediary, explain your requirements to the intermediary, and after they provide you with a shop, you can make more visits yourself.

5. Handling documents

There are four documents to be handled in the catering industry. Don't leave any of them behind, or there will be many problems in the future.

1. business license: the local industrial and commercial bureau can handle it, and restaurants can run their own businesses, which is very fast and can issue certificates on the same day.

2. Health certificate: All employees working in your store must apply for it, and the local CDC or the epidemic prevention center can apply for it.

3. Food circulation permit: There are many types of this certificate. Ask the local food and drug administration which one to apply for. My yogurt shop has production and sales links, so I have a small catering business license. When you apply for this certificate, don't decorate the store first. The Food and Drug Administration will stipulate how to decorate your operation room, and ask clearly that construction is under way.

4. Door-head approval certificate: The situation in each city is different. Some are run by the urban management brigade, and some are in the government affairs hall. The information is submitted as required, and the door is hung after passing.

6. Instructions for decoration

Whether the business is good or not, the decoration can account for at least 31%. The first impression of customers on your store must be the decoration in your store. Your decoration style should match your products and positioning.

when decorating, you should know the maximum electricity consumption of the store and the electricity consumption of your equipment. If it can't be reached, you should increase the capacity. Many people didn't pay attention to this problem when decorating, resulting in machine damage and various electricity safety problems.

Take my yogurt shop as an example. I am engaged in community business, that is, the people-friendly route, so my decoration style is simple, as long as the store is clean. If my decoration is particularly tall, it will give customers a feeling of being expensive, and naturally many customers will be lost.

when decorating, if you have an acquaintance, let an acquaintance do it for you. After all, it is reliable. If not, you should also find a more reliable decoration company. Although the price is a little expensive, at least it is guaranteed.

Don't look for a decorator yourself. There are too many unreliable ones, and there are many pigeons. Your store is paying rent every day. Don't lose money to save money.

7. Purchase of raw materials for equipment

When decorating, you should have a detailed list of your equipment and raw materials, and when the decoration is almost over, make a purchase, so as to achieve seamless docking.

after the machines come back, don't rush to start business. First, clean and debug all the machines.

keep an inventory record of each raw material, and buy it in time when it is almost used up. And each raw material should have an alternative channel in case of emergency.

8. Preparation for trial operation

What you need to do for trial operation is related to the success or failure of your future business.

1, 1-2 weeks trial operation, adjust the shortcomings.

2. Make yourself and employees familiar with the whole work process, and how to match it is the most time-saving and efficient.

3. How to set the product price? Through observation and chatting with the surrounding merchants, we can understand the consumption level of the business circle.

4. Know clearly when is the peak time of people flow every day, and how big is the gap between people flow during the week and the weekend, so as to arrange the working hours reasonably and the quantity of products.

5. Make more publicity, prepare for the opening activities, and try to do some activities that can get customers into the store.

9. Officially Opening the Business

Are you particularly excited after so long preparation? You can finally open the business. < /p> < p> When opening activities, customers must be locked in, so that customers can enter the store for consumption many times. < /p> < p> Opening activities must gather the flow of people and take advantage of the consumption behavior that follows the trend. < /p> < p> The opening products should be well prepared. This is the first time for customers to enter the store. Let customers know the products in your store in an all-round way. If they are not recognized by customers this time, it will be difficult for them to enter the store in the future. < /p> < p> < b> Take my yogurt shop as an example: in the early stage, some customers were locked in through member recharge, but some customers were unwilling to recharge, and they still didn't believe me, so I used how much to give members the experience rights, or how long it took to reduce the activities, so that customers could spend many times in the store. After a long time, customers have recognized the products, and naturally they will take the initiative to recharge and become long-term stable members of our store.

I'm Zhang Junrong, the founder of "Light Drink House Yogurt Shop". All of the above are my real sharing when I opened the shop. I hope I can help you.