The rural complex is a comprehensive development model of characteristic towns and villages integrating modern agriculture, leisure tourism and rural communities. It is a sustainable model to realize rural modernization, new urbanization and all-round social and economic development in China in line with the structural reform of rural supply side and the development of new industries, combined with the reform of rural property rights system.
"rural complex" refers to the comprehensive development of industries and the leap-forward utilization of rural assets, which is the thinking mode that represents innovation and breakthrough in rural development at present.
first, undertake agriculture as an enterprise. By undertaking agriculture, enterprises can avoid the short-term guiding behavior of weak farmers, make medium-and long-term industrial planning, upgrade agricultural industry by developing agricultural industrial parks, especially develop modern agriculture, and form the basic industry of local society;
second, plan to build a new driving industry-comprehensive tourism, which can also be called cultural tourism industry, to promote the great development of social economy;
third, after the basic industries and emerging driving industries are established, the local social and economic activities will undergo great changes, and the area can carry out the construction of human settlements, create new villages and towns for the three groups of people, namely, aborigines, new residents and tourists, and form community. Therefore, it can also be described that the rural complex eventually forms a new society and a new community.
to sum up, the rural complex is a comprehensive development model of agriculture+cultural tourism+real estate.
based on the characteristics of enterprise operation and in order to form a refined model, three industry (agriculture, cultural tourism and real estate) in the pastoral complex should take the following ideas as the guiding principles. Agriculture should do three things: modern agricultural production industrial park+leisure agriculture +CSA (community supported agriculture); In order to create a combination of tourism products and holiday products that conform to the natural ecotype, the cultural tourism industry needs to consider the combination of function, scale and space, in addition to rich cultural life content, and form a tourism and holiday destination with various formats. Real estate and community construction, whether rebuilt or newly built, need to be built according to the village texture, that is to say, even if it is developed, it is to develop an "original" village, and more importantly, it is necessary to attach management and services to create a new community. It is also important to point out here that we are not trying to build a tourist resort, but a small town itself. It's just that there are many tourist and holiday facilities in this town, and the town itself has very rich tourism value. The principles of unified planning, unified construction, unified management and decentralized management in the theory of urban complex construction are also applicable to rural complexes.
the industrial model of the above-mentioned rural complex is subdivided into format and planning model. What should be emphasized here is that in the guiding principles of the business model of the pastoral complex, it is emphasized that half of the projects in different locations and situations should be arranged according to the modular content, while the other half should be developed with personalized content in combination with the local conditions of the projects.
It should be said that the rural complex of the rural east is not suitable for all rural areas in China, nor is it the only way of rural development. It is mainly suitable for rural areas in developed areas, where there is a big gap between urban and rural areas, and the city has sufficient motivation to feed back the countryside. Because it pays attention to protecting the original industries, cultivating emerging industries, creating a living environment, and has the attribute of sustainable development, it is a better mode choice for rural modernization, new urbanization integrating urban and rural areas and all-round social and economic development in developed areas.
Wuxi Pastoral Oriental, the first pastoral complex in China
Basic profile
Wuxi Yangshan Pastoral Oriental Project is located in Yangshan Town, Huishan District, Wuxi City, which is the hometown of China peaches. It is the first pastoral complex project in China with an investment of 5 billion yuan. The total planned area of the project is about 6,246 mu. Construction started in early April 2113, and it is planned to be fully completed within five years. Pastoral Oriental takes "beautiful countryside" as the background and "pastoral life" as the target core, and integrates the development of pastoral Oriental and Yangshan, running through the concepts of ecology and environmental protection. The project includes three major sectors: modern agriculture, leisure travel and rural community. The main planning includes rural tourism project cluster, rural theme park, health and wellness building cluster, agricultural industry project cluster and rural community project cluster.
In the Peach Blossom Festival in p>2114, the first opening ceremony of the Garden will be held in the Garden East, which is in line with the custom of visiting the Garden in Jiangnan in spring and invites pastoral dreamers to visit and experience.
Address: Northwest of the intersection of Xinhe Road and Taoyuan East Road, Yangshan Town, Huishan District, Wuxi City
Class-type pastoral complex with an area of about 6246 mu
Investor Oriental Garden Industry Group Co., Ltd.
Operator Wuxi Pastoral Oriental Investment Co., Ltd.
Park planning
The overall planning of the park is divided into rural tourism main project clusters, pastoral theme parks (and Waldorf Education Base), health and wellness buildings.
agricultural sector
the agricultural sector in the pastoral east * * * plans four parks (peach production demonstration park, fruit facility cultivation demonstration park, organic farm demonstration park, fruit and vegetable breeding demonstration park), three districts (leisure agricultural sightseeing demonstration zone, fruit processing logistics park, seedling nursery zone) and one center (integrated management service center), which will integrate the group advantages of Oriental Garden Industry Group and introduce it into the contemporary agricultural industrial chain.
In five years, the Garden East will be built into a modern scientific and technological agricultural industrial park with reasonable spatial layout, sustainable industrial development, resource conservation and utilization, eco-friendly environment and distinctive regional characteristics.
Four Gardens:
Organic Farm Demonstration Park
1. R&D and Achievement Incubation Center
Organic Farm
2. Standardized Nursery Center
3. Smart Orchard
4. Organic Peach Planting Demonstration Zone
5. Selenium-enriched Peach Planting Demonstration Zone
6. New Peach Planting Demonstration Zone. Orchard
fruit facility cultivation demonstration garden
3. high-quality loquat orchard
4. characteristic citrus orchard
5. high-quality kiwifruit, Grape orchard
6. Standardized cultivation of peaches
Peach production demonstration garden
Peach standardized cultivation orchard
Vegetable and aquatic product breeding demonstration garden
1. Protected vegetables
2. Open-air vegetables
3. Aquaculture area
4. Peach standardized cultivation orchard
Four districts: Peach and grape orchard picking garden
5. Peach picking garden
nursery area
1, facility shed
2, Open-air nursery area
product processing logistics park
finished product warehouse and logistics management center
modern agriculture exhibition area
1. High-standard farmland (orchard) demonstration area
2. Landscape agriculture demonstration area
3. Nitrogen and phosphorus interception tank for water circulation for ecological environment planning
Second center:
Park integrated service center
1. Expert academician research studio
resource regeneration center
1, ecological organic fertilizer production base
2, organic cultivation substrate seedling breeding base
3, public equipment and facilities
cultural tourism section
The first phase of the project relies on the superior resources of the cultural tourism company under Oriental Garden Industry Group, and in accordance with the development requirements of cultivating strategic brands and building core competitiveness, it is the most innovative development. At present, the cultural tourism sector has introduced top-level cooperation resources such as picking up houses and clearing cultural markets and Waldorf education bases.
Picking up Houses and Clearing Houses Cultural Market
Picking up Houses Cultural Market in Clearing Houses is an idyllic creative cultural park jointly established by Pastoral Oriental and Qingjing Group in October, 2113. Led by the original team of Qingjing Group in Taiwan Province, it began to reorganize the natural ecology of Yangshan and the historical memory of Picking up Houses Village, and restore an idyllic human settlement that revisits the countryside and returns to childhood. Combine life and leisure tastes to create the first brand that activates the countryside and perceives rural and urban life.
The cultural market of picking up houses and clearing the border consists of three parts: natural experience area, life experience area and cultural display area. At present, many theme parks, such as theme restaurant area, pasture area, outdoor activity area of green paradise, dessert sales area, academy, theme hotel area, Waldorf school building, etc., are being implemented in full swing, with a total investment of 75 million yuan, which was put into operation before the Peach Blossom Festival in 2114.
The Qingjing House Picking Cultural Market is scheduled to open on March 28th, 2114. This rural creative cultural park, which includes cultural display, parent-child planting, rural education and training, catering facilities, homestay in the hometown, special agricultural products market, etc., will attract tourists, merchants, cultural scholars, artists and agricultural products dealers from all directions, and different people can find their own feelings, products and communication methods here.
Shifang Village, located in the north of Lion Mountain in Yangshan Town, Wuxi City, is a volcano, peach blossom, fertile land, academy and an old village bearing nostalgia memories. Ten buildings concentrated in the city were rebuilt from the old houses of that year. In recent years, Qingjing Group, which is run by the elite of Taiwan Province Wenchuang team, has begun to carry out new reconstruction and construction here. In order to present the rural pastoral scenery in the south of the Yangtze River to the original taste, the project was located in the former site of Jianfang Village, and ten old houses were selected for repair and protection in the way of "repairing the old as before", and the ancient wells, ponds and native trees in the village were also preserved, which kept the natural form of the village to the greatest extent.
In less than a year, a cultural market with the dream of rural reconstruction was born. This is not only a creative market that will include urban-rural interactive research center, characteristic agricultural products market, theme catering, hometown homestay, Lohas shop and other formats, but also a small rural village with many landscapes, natural food and varied customs.
Area: more than 311 mu
Address: Shifang Village, Yangshan Town, Huishan District, Wuxi City, Jiangsu Province
Opening date: March 28, 2114
Business scope: theme restaurant, coffee shop, specialty bakery, homestay in hometown, theme parent-child amusement park, pastoral market, etc.
Composition of the cultural market of Shifang
I.
the fashionable concept restaurant with the theme of "vegetable food"
has a building area of 611m2 and can accommodate 61-68 people.
Modern people pay attention to the quality of diet. How to eat well and fully, while taking care of health, is a science. Through the analysis of modern nutrition, vegetables are the food with the best absorption effect for human beings. Vegetables can help the body to detoxify and purify, resist inflammation, prevent cancer, strengthen the regeneration of body functions, and have the magical effect of rejuvenation. With the theme of returning to nature and the goal of showing the new rural life, the Qingjing House-picking Cultural Market presents a unique natural experience restaurant by creating a "light country" space atmosphere. The restaurant also uses natural indigenous methods to protect the environment, introduces biogas to save energy, uses climbing vines to green the walls, and creates gardens on the roof.