Composition: exhibition and marketing activities, domestic and international conferences, sports events, cultural activities, large-scale festivals, folk customs.
Convention and exhibition industry refers to the use of a variety of convention and exhibition resources, exhibition venues and facilities for the conditions, to provide the community with convention and exhibition activities planning, organization, venues, and supporting facilities and other services for the operation of the collection of units
Exhibition is a special medium of circulation Exhibition is a form of economic exchange that has both market and display.
Characteristics of exhibition Comprehensive and agglomeration (shortness of time, fierce competition, radiation of function) Scientific and forward-looking (scientific, fashionable and forward-looking) Intuitive and artistic Interactive and communicative International and cultural
European conference and exhibition economy has gone through three stages of development: 1 stage of sales function, 2 stage of marketing to the customers, and 3 stage of management to the customers. Conditions for the emergence of convention and exhibition industry 1 Corresponding level of development of productive forces (human resources, science and technology, organization and management ability) 2 Location conditions and economic strength 3 Institutional conditions and political situation
Conventions and exhibitions first appeared in Greece, where the initial bazaar was the one for exchanging and buying and selling slaves. The Leipzig Fair in Germany is called the oldest fair, which was built in 1165, and was transformed into a sample fair by the traditional fair in 1894, and developed into an industrial technology fair in 1918. 1798, the French government held the "Exhibition of Industrial Products of the **** and the State", which was the first national industrial exhibition organized by the government. 1851, the United Kingdom held the "Exhibition of Industrial Products of the State", which was the first national industrial exhibition organized by the government. In 1851, Britain organized a world-scale "Universal Industrial Exhibition" known as the first World's Fair, and is considered to be the beginning of the modern exhibition.
After the First World War, trade fairs of a comprehensive nature gained great development and became the dominant form of exhibition.
The development of exhibition activities in China: 1905, Beijing "persuasive industry exhibition" 1909, Wuchang "Wuhan persuasive industry award" 1910, Nanjing "Nanyang persuasive industry association "1921 Nanjing "Commodity Exhibition Center" 1926 Shanghai "China National Products Exhibition" 1929 Hangzhou "West Lake Fair". Anti-Japanese War period: Shaanxi-Gansu-Ningxia liberation area between 1937-1949 held 74 exhibitions
China's exhibition industry development characteristics: China's exhibitions to the overall large-scale, specialized development of China's exhibition industry after the development of the early 80s of the twentieth century, in 1987 entered the stage of regularization. 1 the type and number of exhibitions is increasing 2 the exhibition quality gradually improved 3 exhibition venues continue to expand the scale of 4 exhibition companies more and more
globally renowned exhibitions in China 4: Beijing's machine tool exhibition, textile machinery exhibition, metallurgical casting exhibition, printing exhibition Guangzhou Lighting Exhibition
2003 in China to organize various types of comprehensive and professional trade fairs, the number of trade fairs has reached More than 2600, the total area of the exhibition hall reached 5.43 million square meters, in 2003 only Shanghai held 260 exhibitions.
Currently, there are three major "strategic ecological clusters of convention and exhibition cities" in China, namely, "strategic ecological cluster of convention and exhibition cities in the Pearl River Delta" represented by Guangzhou, "strategic ecological cluster of convention and exhibition cities in the north" centered on Beijing, and "strategic ecological cluster of convention and exhibition cities in the north" centered on Shanghai. "The "Yangtze River Delta Convention and Exhibition City Strategic Ecological Cluster" centered around Shanghai
As of 2003, there were 158 exhibition venues in China. The sense of scene of physical exhibition and the artistic expression of beauty and personality cannot be imitated by virtual exhibition.
Comprehensive exhibition refers to the exhibition of the whole industry or several industries, also known as horizontal exhibition. Specialized exhibition refers to the exhibition of a certain industry or even a certain product.
The standards of international exhibitions stipulated by the International Exhibition Bureau: more than 20% of the exhibitors come from abroad, more than 20% of the visitors come from abroad, and 20% of the publicity expenses are used abroad. International exhibitions are regarded as the most effective and lowest-cost way to develop foreign markets.
Union of International Fairs (UFI) classification standards: comprehensive exhibitions, specialized exhibitions, consumer exhibitions
U.S. exhibitions classification standards: Gift Shows, Toy Shows, Hardware Shows, Automobile Shows, Yacht Shows, Computer Shows, Clothing Shows, Fashion Shows, Food & Confectionery Shows, Consumer Electronics Shows, Industrial Electronics Shows, Electrical Appliances & Supplies Shows, Athletic Shows, Stationery Shows, Hotel & Restaurant Shows, Souvenir Shows, Office Supplies Shows, Grocery Shows Show Giveaways Show Disposables Show, *** 20 categories. UK 16 categories.
Criteria for classification of meetings: according to the nature of the formal and informal meetings; according to the meeting interval is stable or not can be divided into regular and irregular meetings.
China's international conference standards: representatives from more than three countries to participate in the meeting, foreign conferences to meet the standard number of participants more than 10 people. International Congress and Convention Association (ICCA) international conference standards: the meeting is a series of at least three countries in turn organized by the number of participants in not less than 50 people.
The International Festivals and Events Association categorizes events into: large-scale events, small-scale events, art festivals, sports events, exhibitions or trade fairs, parks and recreation-related events, city-related events, conferences and sightseeing events.
Fairs are large-scale events where goods are traded, either regularly or irregularly. Exposition generally refers to a large-scale, extensive content, exhibitors and visitors to a large number of exhibitions
Exhibition is a special medium of circulation, is in a fixed or a series of locations, a specific date and period, through the exhibition to achieve the products, services, information exchange of social forms.
In the market economy, there are different criteria for the division of circulation media or channels, but it is generally believed that the most marketable circulation media are commodity exchanges, futures markets and exhibitions.
Investment mode of exhibition halls in mainland China: 1 government investment 2 government and private joint venture 3 private investment entirely by private capital investment and construction 4 joint-stock companies, including the form of Sino-foreign joint ventures
Operation mode of exhibition halls in mainland China: 1 government built and government-run 2 civil construction and private (commercial) 3 government and private joint ventures
Business operation mode of exhibition halls in mainland China: 1 purely renting venues 2 rental Venue and exhibition hybrid 3 rent venue and services combined 4 rent venue and do business combined
Australia International Trade Development Center advice: 1 exhibition to determine the business objectives 2 exhibition to be carefully hanging and study the sales market 3 to determine the exhibitors 4 fully do all the preparatory work before the exhibition 5 to understand the exhibition of all the specific needs of the exhibition 6 choose to send a familiar with the situation can be the master of the people go to
Methods of organizing exhibitions in foreign countries: renting booths, renting the whole venue or part of the venue, setting up their own venues and organizing exhibitions alone
Methods of selling exhibits: 1 self-sale is the most credible to the audience, 2 with the local dealers or agents to cooperate in business, 3 will be sold to the local dealers and agents of the exhibits
Basic elements of the meeting: the topic of the meeting, organizer, organizer, participants, meeting time, meeting place
The basic elements of the meeting: meeting topics, organizers, organizers, participants, meeting time, meeting place, meeting security
The assembly is a form of meeting. The right of assembly is regarded as one of the embodiments of human rights and civil rights by modern society.
International conference hosting mode; 1 Member States take turns hosting 2 regional rotating hosting 3 competitive bidding
The conditions for international conferences: direct conditions 1 conference to be a variety of hardware facilities 2 food and beverage arrangements 3 transportation 4 professionals Indirect conditions 1 cultural and tourism resources 2 political stability, 3 economic prosperity, 4 good security 5 geographic location, 6 language, 7 for the hosting of the local support
The hosting of international conferences is a form of human rights and civil rights.
The British Universities Accommodation Consortium (BUAC) is a marketing consortium whose members include 68 universities across the United Kingdom. Universities in the United Kingdom have an annual turnover of ￡4 billion to ￡5 billion in the conference market
APEC is a regional economic forum and consultative body, and its organizational structure is the Senior Officials Meeting (SOM), Ministerial Meetings (MM) and Informal Leaders' Meetings (ILM). The first informal leaders' meeting was held on November 11, 1993. The first informal meeting of leaders was held on November 20, 1993 in Seattle, U.S.A. APEC's 2001 Shanghai meeting is the highest specification and largest multilateral international event held in China since the founding of New China. Shanghai leaders of the General Assembly of the various preparations for the requirements: beautiful cityscape excellent environment and quality service
Large-scale activities of the characteristics (short answer): 1 have a certain theme 2 have a tight or loose organization 3 a large number of people gathered in a relatively small space, a specific time, the location of the population density is very large 4 participants from different levels of society, involving different strata 5 to attract a large number of media 6Widespread influence
The first China-ASEAN Expo ended in November 2004
Types of violent crime in festival risk management: 1 violent crime at festivals, 2 speculative crime and nonviolent crime at festivals, and 3 self-inflicted injury at festivals
Crowd classification: 1 hidden crowd, 2 aggressive crowd, 3 fleeing crowd
Crowd classification: 1 violent crime at festivals, 2 aggressive crowd, 3 fleeing crowd Crowd 2 Aggressive Crowd 3 Fleeing Crowd 4 Feasting Crowd 5 Prohibited Crowd 6 Rebellious Crowd
Basic links of conference and exhibition industry chain: conference and exhibition exhibition operation (organizing organization) - exhibition hall service (exhibition hall hall) - engineering design and production (engineering company) - extended Services (the main suppliers and service providers) - exhibitors and buyers (final customers) Outside the industry chain There exists a support system for the industry chain
Davos is the place where the World Economic Forum is held Boao is the place where the Asian Economic Forum is held The world's two largest expositions are held in Hanover Berlin's expositions are mainly "Green Week" (the agriculture and food industry), and "Green Week" (the agriculture and food industry), and "Green Week" (the agriculture and food industry). Berlin's fairs include the "Green Week" (the Nuremberg International Toy Fair of world significance for the agricultural and food industries)
Features of the German exhibition industry: 1 of the world's 150 important professional exhibitions, 120 of which are held in Germany 6 of the world's 10 most famous exhibition companies are German
Orlando, the United States of America, hosts an average of 625 exhibitions annually
The United States of America is the largest exhibition center in the world. Characteristics of the exhibition industry: 1 The owner of the exhibition venue and the organizer of the exhibition are distinctly separated 2 The internationalization of the exhibition in the United States is less than that in Europe 3 The re-signing rate between the exhibitors and the exhibition organizers is declining 4 The set of exhibitions held at the same time or place is on the increase 5 Conferences in the exhibitions are getting fewer and fewer 6 The growth of new exhibitions is weakening and the exhibitions operated by the new investment are getting fewer and fewer 7 The exhibitions have a clear tendency to be classified by the industry 8 The exhibitions have a good joint trend 9 The consolidation of exhibitions has been strengthened 10 The reservation time for exhibitors to sign contracts has been shortened
France organizes 1,400 exhibitions and 100 fairs every year and there are only about 120 truly specialized exhibitions. 2.3 billion AUD in revenue Australia*** has 107 exhibition venues 106 exhibition organizers *** organizes about 360 exhibitions 120 exhibition service organizations
Singapore's international exhibition scale ranks first in Asia and sixth in the world 5,000 exhibitions and incentive tours
Hong Kong has won the title of "International Convention and Exhibition Capital"
Hong Kong has won the title of "International Convention and Exhibition Capital". Hong Kong has earned the reputation as the "International Convention and Exhibition Capital" Hong Kong holds more than 80 large-scale exhibitions and activities every year More than 420 large-scale conferences are held in Hong Kong every year Hong Kong has been rated as the "World's Best Convention Center"
Factors contributing to Hong Kong's success (short answer) 1 Industry support 2 Market demand 3 Hardware and software support 4 Exhibition positioning 5 Operation mechanism
Taiwan
Taiwan In 2001, 93 international or regional professional exhibitions were held Regional exhibition content: machinery, high technology, light textiles, building materials, automobiles As a guide to the intermediary organizations in the industry more standardized, there is the Taipei Exhibition and Convention Association
Beijing Exhibition characteristics: 1 focus on international brand-name exhibitions 2 exhibitions are mainly economic and technical (70% of the total number of exhibitions) 3 Beijing International Conference and Exhibition Industry Association Big role (established in 1998)
Shanghai Shanghai organized more than 330 exhibitions in 2003 Shanghai holds more than 700 international conferences every year, including the annual meeting of the International Chamber of Commerce Annual meeting of the Pacific Rim Forum Annual meeting of the Asia-Pacific Judges Annual meeting of the International Pilotage Congress