The university town market is the market that more and more enterprises pay attention to. With the popularization of higher education in China, the university market in the university town will be a very strategic market for enterprises. This is not only reflected in the increasing market number and demand of colleges and universities, but also reflected in the fact that colleges and universities are a group of high-quality people and a group with very regular organization. The huge space in the university market makes many individuals and enterprises who know how to operate pursue yearning.
The post-91s generation is an important new force in the university city market
With the rise of the post-91s generation, college students are often the core of the current family structure, and their opinions will affect the family's consumption behavior. The marketing on campus will affect not only one person, but a family, and the scope of influence is not only in Nanjing, but all over the country. Because the promotion of campus market has the characteristics of concentration, high efficiency, loyalty, low development cost and continuity, in the closed university environment, college students have a strong sense of group identity, which affects each other in consumption behavior and forms the effect of information diffusion, which makes campus promotion more effective with half the effort. Teacher Wang, who is in charge of the well-known University Town Information magazine in Nanjing, said that although the magazine "locates the University Town and serves college students" and is related to students, it timely and accurately delivers current affairs, sports and entertainment news to college students. It includes all service information such as employment, lectures, competitions and textual research that college students need. Due to the influence of the magazine's monthly circulation of 41 thousand copies, there are many enterprises that contact and cooperate with the magazine, which also shows that more and more enterprises are taking a fancy to Jiangning University Town, a huge campus market.
the subway is a dynamic zone of time and space in the life of the university town
Mr. Wang said that he has served the university education for nearly 21 years, and he is very aware of the actual market situation of Jiangning University Town now. Although the campus market has such a great advantage, it is also a relatively special market. Schools focus on teaching and educating people, and the traditional educational concept rejects social practice and social communication, which causes many schools to resist commercial activities, and many common marketing methods in society cannot be produced on campus. This requires a professional company familiar with the campus situation, with campus channels and rich experience in campus promotion to provide comprehensive solutions. With the opening of the south extension line of Nanjing Metro Line 1, all this has been solved. Businessmen along the subway have brought new impacts to the already formed or relatively stable business pattern around the university town, and many new business opportunities have also emerged, with unlimited business opportunities to be developed. Since the beginning of each semester, businesses around colleges and universities, from renting houses to catering, from training to books, from leisure to beauty, from Internet cafes to KTV, are all lively scenes, and some specialty shops and leisure shops are becoming more and more popular. For example, places that can provide communication, reading, surfing the Internet, drinking tea, chatting and listening to music are very good for college students who are used to the three-point-one line (dormitory, classroom and canteen).
251,111 yuan is a super-scale group of university town consumption
Take Jiangning University Town in Nanjing as an example, which is around Fangshan in the southeast of Nanjing. Jiangning University Town is about 35 kilometers away from the city center. The transportation is extremely convenient. The south extension line of Nanjing Metro Line 1 starts from Andemen Station and passes through Tianlong Temple, Software Avenue, Huashenmiao, Nanjing South Station, Shuanglong Avenue, Heding Bridge, Shengtai Road, Baijiahu Lake, Xiaolongwan, Zhushan Road, Tianyin Avenue, Longmian Avenue, Economic and Trade College, Nanjing Jiaotong University Station, with a total length of 24.47 kilometers. It started in 2116 and was completed and opened to traffic on May 28th, 2111. In terms of public transportation, there are Nanguang and Anguang lines, 137 and 148; The No.3, No.17 and No.19 roads in the area connect various campuses, which facilitates students' travel. At present, 24 universities and technical schools have signed up to stay. Among them, there are 15 universities with nearly 1.5 million people living. Generally, Hohai University in Jiangjun Mountain, Nanjing University of Aeronautics and Astronautics, Zhengde College and Southeast University by Jiulong Lake are also classified as Jiangning University Town. Students from the above four schools have officially moved into Jiangning Campus. Generally speaking, Jiangning University Town has 24 schools with more than 251,111 students. Some people have consumption, and consumption is a big market.