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It is understood that the boutique Lao Lang wine launched this time is a strategic new product with Maotai flavor created by Langjiu Group in 20 12. This product will be promoted as the key product of the future Lao Lang liquor series. Wang Junlin, chairman of Langjiu Group, said: "Langjiu Group's launch of fine old Langjiu has far-reaching strategic significance. At present, with the increasing awareness of the green health of Maotai-flavor liquor, the capacity of the mid-market of Maotai-flavor liquor is increasing. Langjiu Group launched the boutique Laolang Liquor to seize the market share of mid-range maotai-flavor liquor and further enhance the brand position of Laolang Liquor in the mid-range market. "

Liu Yi, general manager of Langjiu Group, said: "The fine old Langjiu is positioned in the mid-market with the national retail price of 1.48 yuan/bottle, which is the product with the price closest to the mass consumption in the famous wine series in China. Maotai-flavor liquor has always been low in quantity and high in price. We hope that more ordinary consumers can taste green, healthy and nutritious after the old wolf liquor is put on the market. The positioning of fine old lang wine is "wine for parties and banquets". Whether consumers use wine for corporate meetings, friends gatherings, wedding banquets, birthday banquets, or housewarming banquets, fine old lang wine is very suitable. "General Manager Liu Yi also stressed that with the continuous improvement of the brand power and influence of Langjiu and the construction of Erlang Town as a famous wine town, the series products of Laolang Wine Industry will be given a new historical mission. With the listing of fine Lao Lang liquor, Maotai-flavor liquor will surely enter thousands of households.

Classic fashion, old lang wine deduces new "taste"

Fine Lao Lang wine, with catering and banquet as the main channels, has been upgraded in terms of quality, taste, packaging and brand appeal.

In view of the quality and taste, Langjiu Group has inherited the century-old classic technology of Langjiu Maotai flavor and adhered to the traditional brewing technology of Huisha ancient method. Jiang Yingli, deputy chief engineer of Langjiu Group, personally planned and designed the product. At the same time, industry experts, dealers, dealers and consumers are invited to evaluate the wine body and listen to opinions widely when the flavor of the wine body is finalized. On this basis, the body taste of Lao Lang's fine wine has been repeatedly adjusted and improved. The taste of fine Lao Lang wine has the characteristics of "strong sauce flavor, elegant and delicate, mellow and refreshing, and long aftertaste".

While inheriting the classic white bottle style of China time-honored Langjiu for many years, the packaging of fine Langjiu has undergone a breakthrough adjustment, adding China red color, supplemented by gold and sauce color. The white upper body represents the classic elements of Langjiu, red symbolizes enthusiasm and celebration, yellow symbolizes the joy of harvest, and the sauce color reflects the unique historical sense of Maotai-flavor Langjiu. Fu Rao, general manager of Langjiu Sales Company, said, "The bottle-shaped design of fine old Langjiu was inspired by the generals who fought in the battlefield in ancient times, so it is also called the general shoulder bottle, which symbolizes the boldness and strength of men. On the exquisite outer packaging box of Laolang wine, the small dot hops shading used by Laolang wine for more than half a century is preserved, and the old photos of Langlang winery on the wine box seem to tell a long story silently. Carefully tasting the fine old lang wine can be described as both classic and fashion!

In terms of brand appeal, the fine old lang wine is determined to be "festive". In fact, no matter in the last century or today's era, Lao Lang wine has been deeply loved by consumers, especially in people's holiday parties. In many people's homes, from family dinners to friends' gatherings, to weddings and children, or the happy event of the company's opening, people like to choose Lao Lang wine to entertain guests. Based on the relationship between Laolang liquor and people's celebrations for many years, the slogan "Life is a joy, fine Laolang liquor" is put forward. In fact, the advertising promo of the fine old Langjiu is the sublimation of China's traditional "Four Happiness in Life", which expresses the festival culture of China for thousands of years: meet your bosom friend after a long drought, and do your best in the wedding night. The release of fine Lao Lang wine can be described as the crystallization and continuation of festival culture in China.