Logo is the logo, logo or trademark in English, through the image of the logo can let consumers remember the company body and brand culture, with concise, clear, at a glance the visual transmission effect, is people in the long term life and practice in the formation of a kind of visual expression of information.
Trademarks are marks, such as graphics, letters, numbers, symbols, colors and so on, which are used to distinguish the brand or service of one operator from the goods or services of other operators. Trademarks approved by the Trademark Office for registration as a registered trademark, the trademark registrant enjoys the exclusive right to trademarks, protected by law. Trademark is an intangible asset of the enterprise, it is used to protect the commercial logo and intellectual property rights of the enterprise, which can help the enterprise to establish and protect its brand image in the market.
The difference between logo and trademark:
(a) the acquisition of rights is different
logo as a work of art condenses the creator's wisdom, the creation of the date of completion of the automatic acquisition of copyright (but to register the copyright in order to be more effective protection of the copyright law); trademarks must be examined and approved by the Trademark Office in order to have the right to trademark.
(2) Different protection laws
Logo is under the protection of the Copyright Law (well-known trademarks can also obtain special protection under the Trademark Law in some unregistered cases), and trademark is protected by the Trademark Law. Trademark Law.
(3) different protection period
Logo as a work of art protection period is generally: natural persons: lifetime + 50 years after death; legal persons, organizations: 50 years after publication. Trademarks are 10 years, but can be renewed through the renewal of the way to have trademark rights indefinitely.