"Small goals" often achieve "big data". We have seen this courage from entrepreneur Wang Jianlin. We admire the string of numbers and admire the brave heart.

Similarly, as the hottest webcast field in 2116, after completing the superposition of the two major public opinion focuses of "Olympic month" and "distressed baby", all the data of the video live broadcast platform reached the historical peak, it is also facing the choice and formulation of the next small goal.

According to statistics, since May 2116, a new live broadcast software has been launched every three hours on average. Online celebrity live broadcast, which has grown wildly, has fallen into a strange circle of serious homogenization. For enterprises, how to use live video to maximize brand interests is the most worthy of consideration by enterprise executives.

"The value and direction of the future development of live broadcast is not online celebrity live broadcast, but live broadcast e-commerce." The leader's live broadcast realized that maybe this is the next small goal of webcasting.

As a result, the leader live broadcast took the lead in entering the commercial live broadcast market, striving to help enterprises achieve the upgrading of industry and finance and change the traditional marketing model of enterprises. Li Yihao, the chief architect of the Alliance Live Broadcasting, once said: If the media 2.1 era is compared to a "newspaper", then the Alliance Live Broadcasting is like a "TV station". The graphic information in the era of self-media 2.1 only has the function of conveying information to the audience in one direction, while the live broadcast of the leader has brought a brand-new era of intelligent interactive video, making each self-media become a terminal in the process of information flow, and finally realizing the multi-directional interaction between information.

For brand advertisers, the live broadcast of the leader solves the core needs of enterprise marketing at the lowest cost, namely brand exposure, multi-dimensional channels and product sales performance. For individual users, the live broadcast of champions can transform their resources into data, their data into capital, and their capital into assets, thus realizing a chain-like comprehensive service.

▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌▌961 There are nearly 61-81 million large, medium and small enterprises in China.

from this data, we can see that the late-developing advantage of China's mobile communication industry has laid an important foundation for the infrastructure of live e-commerce; Many small and medium-sized enterprises have seen the prospect of "live broadcast+"and are trying to upgrade their brand marketing by taking advantage of the fiery east wind of live broadcast.

As a platform with the attribute of business live broadcast, the live broadcast of champions has created many special functions and services for small and medium-sized enterprises, such as:

All live broadcasts are free of traffic charges, and multiple guests can be bound to live simultaneously;

bring your own invitation sharing relationship and a three-level distribution and settlement system;

during live broadcast and playback, you can push the product with one click and make a quick deal;

On-demand content can be edited and modified online and then played back;

all enterprises can make user relationship association with each other;

all the products in the enterprise mall can be sold by one click.

▌ Breaking through the traditional marketing mode

In fact, what bothers SMEs most is not the reduction of office costs, but the influence of marketing activities.

for example, under the traditional marketing mode, each enterprise has several offline marketing promotion activities a year, such as press conferences, salons, seminars, lectures, or channel conferences, which can only cover the on-site crowd. On the leader live broadcast platform, enterprises can not only cover the target audience and potential customers, but also reduce the activity cost (only 11% of the traditional offline).

Finally, Li Yihao also told Zhou Cheng that the best business in the future is mobile phone live broadcast: mobile shops, mobile bosses, smart terminals are storefronts, live broadcast is business windows, fate is customers, sharing is sales, forwarding will make money, mobile phones are cash registers, business contacts will be made during sightseeing, payment will be completed in a little bit, and transactions will start in laughter! The live broadcast of the leader makes such a future closer.