Food and beverage marketing is the most important three points than: send card coupons, send points, recharge, but have you ever seriously think about the purpose of doing so? The real need to care about should be how many people participate in the activities, rather than how much money customers have in the account... So, it might be helpful to start thinking about the following points.

1. Sort out the reasons why customers do not recharge

If the restaurant itself is no problem with the product, from the experience is that the restaurant's operations appear to be a big discrepancy, the customer does not recharge the biggest reason is that the current consumption of the amount of money and the disposal of the program does not match, meaning that consumption of 200 or more, recharge 200 to 20, frankly, is the price of sending a dish of small dishes! And, more than charging will inevitably appear the situation of empty buildings, then who still dare to recharge a lot of it?

2. Stored-value marketing is equal to consumer psychology + math and

Restaurant marketing in the stored-value work is not good to do, you must think through the consumer psychology, to meet the consumer's future pursuit of movement. Of course, if you can have brand potential to help the effect will be extraordinary, but ultimately it is still consumer-oriented, consider the degree of consumer activity and participation, if the stored value is not dynamic changes will be difficult to attract the interest of customers.

3. Small dynamic stored value marketing, how to do?

In the small dynamic stored value marketing waiter can play a good role in guiding, such as new customers to the point of willingness to dine on the restaurant's recent marketing activities can be marketed out, 200 to send 40, such as a 20% discount, discounted back to the two can be sent to low-level dishes, such as greens, coleslaw, and so on, to send two dishes to two dishes to point to basically solve the problem of dining. This form is intended to tell consumers to take advantage of the cheap, resulting in consumers have the motivation to consume again and interest, disposal program to do a good job, the effect will be very good.

4. anti-homing

Most of the marketing tools are relying on the restaurant desperately trying to play acrobatics to attract consumers, in fact, can be added to a large advertising sign to the restaurant door to go, the area is large enough space is wide enough, the design of a dynamic form of the posters, especially let people fishing for three feet of food map is very tempting to consumers to take the initiative to the store to consume, which is the anti-homing, when consumers have a first consumption after the spot to tell the consumer that they have to spend more money to buy a meal. After the first consumption of the consumer on the spot to inform the consumption of preferential activities, to a surprise attitude to give consumers a good feeling, so as to cause consumers to have the motivation to consume again.

5. Failure of the case of stored value

Stored value marketing can not say to consumers, consumption full of how much, how much to send how much, the general consumer of this are not cold or even very offensive. And should be when the consumer consumption full how much, take the initiative for its reduction of a certain amount, for the next consumption to accumulate a certain number of points preferential more.

In short, do a small dynamic stored value, customers, employees, advertising, combined with a piece of action, so that consumers and employees have become ground pushers, so that the stored value to become a