Many enterprises believe that online sales are direct sales to consumers. Whether for traditional enterprises or online brands, online e-commerce distribution is the future e-commerce sales trend. Online distribution should not only consider the classification and combination of different online channels, but also consider how to achieve multi-point sales on one platform.

? Do a good job in e-commerce distribution

How to realize online distribution needs to study users' online shopping habits. Taking Taobao platform as an example, there are three main paths for users to enter online stores: e-commerce advertisement, keyword search and word-of-mouth guidance. For single-store sales, the probability of user search is much less than that of multi-store distribution.

Another e-commerce distribution strategy is the distribution model. The method is that dealers open virtual shops on the Internet, use pictures of brand stores, and the sales price is the same as that of brand stores. After the consumer places an order at the distribution store, the order will be transferred to the brand flagship store, which will distribute it uniformly. Dealers earn a discount price, generally 15% ~ 20%. The advantage of this distribution model is that distributors have no inventory pressure and brands can easily control channel prices.