Using simple geometric letters and lines to design, font deformation, letter deformation, or corporate image graphics deformation, this simple logo seems simple, but it is actually very meaningful.

For example, many large enterprises are now choosing simple logo, such as Apple, which is a simple apple. Alibaba's is a variant of the letter A, and Tencent's logo is a variant of Tencent's English letter. It all looks simple, nothing particularly complicated. Simplifying complexity has become a typical trend in design.

Simple logo adapts to more scenes.

Logo is very important in the process of enterprise development. Logo design should pay attention to the application of multiple scenarios, because there are many scenarios for enterprise logo application. Logo may be used in all aspects of daily business, such as business cards, contracts, floor plans, peripheral products, daily office supplies and so on. Such as stickers, briefcases, work permits, information kits, etc. , these will all involve logo. Simple logo adapts to more scenes, so it has become a modern design trend of logo design.

Simplicity does not mean simplicity.

Although minimalism has become the trend of modern logo design, logo design should also create memory points, because brands create logos not only to have the image of enterprises, but also to convey the image of brands to consumers. Strengthen the creation of memory points through visual recognition, so that consumers can remember the parts related to the company.

About what the main visual design includes, the global Ivy Bian Xiao will share with you here. If you are interested in website design, page layout and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.