There are four kinds of Hanting membership cards: star membership, silver membership, gold membership and platinum membership. As shown in the specific picture: Hanting Hotel
Hanting Hotel is the founding brand of Huazhu Hotel Group? . Mr. Ji Qi, the founder of Huazhu, founded two NASDAQ-listed companies, Ctrip.com (NASDAQ:CTRP) and Home Inn (NASDAQ:HMIN), and launched Hanting Hotel for the third time in 2115. He once named the group after Hanting, and then officially launched Huazhu as the group name in 2112.
Brand Profile
Hanting Hotel is positioned as a standardized economy hotel, formerly known as "Hanting Express", and is committed to providing convenient accommodation experience for business travelers. Hanting's comfortable sleeping system, modern bathroom system, convenient business travel facilities and relaxed hotel atmosphere create a sense of belonging for travelers from all corners of the country. In September 2114, Hanting Hotel released the 2.1 new concept store. After more than a year's planning and preparation, it has gathered the creative crystallization of many design masters from France, Taiwan Province and China, and reshaped the image and space for Hanting. The design style with great affinity presents a bright and simple fashion atmosphere. The re-planning of space and the initiation of technological revolution fully reflect Hanting's determination to promote refined management. The design of the arc bathroom effectively enlarges the activity space and broadens the field of vision. The three-cavity butterfly pillow launched in cooperation with Natural Wind Company, with slightly higher structure on both sides, makes the head support more stable. Through modular design and manufacture, the intensive production of furniture ensures the stability of process quality, greatly enhances durability, improves user experience, and greatly reduces the later maintenance cost, which defines the standard of a new generation of economical hotels for China.
brand concept brand slogan: people are on the journey, and home is in Hanting.
Logo concept: Logo graphics use the outline of the concept of "Tianyuan", and express the image of Han Ma in Hanting with modern methods, which contains the meaning of "travel" and "post" and is very characteristic of the express hotel industry; The red arc below Hanma symbolizes the horizon, which not only presents the extraordinary journey scene of travelers on the horizon, but also implies that Hanting Hotel is developing and growing with the world as its territory. In the design of glyphs, the characteristics of bright and delicate elements in the Han Dynasty are integrated, and rounded corners are adopted in the details, which makes the vision more harmonious and richer. The blue color of the logo symbolizes neatness, modernity and comfort, while the red color symbolizes the warm atmosphere of Hanting as a travel home.
"Han" originally refers to Tianhe and Universe Galaxy. -There is a cloud in The Book of Songs: "There is a Han in Wei Tian, and there is light in prison." The Chinese nation is called "Han people", which began in the Han Dynasty. The prosperous times of Han and Tang Dynasties were the two dynasties that everyone in China was most proud of. Since ancient times, China people have been known for their intelligence, hard work and creativity. China people from generation to generation have continued the spirit of hard work, diligence and simplicity, and created the rapid development of China's economy.
"court", courtyard. -Courtyard life for China people always represents the highest level of harmonious human settlement. Whether it's Ouyang Xiu's "The courtyard is deep, the willows pile up smoke, and the curtains don't count", Lu You's "The courtyard is full of cicadas in the daytime, and people are tired and lazy to shake the fan", or Su Shi's "The courtyard is clear and the peaches and plums are broken at the beginning", all of them reveal the courtyard complex of China people. The vestibule backyard is not only a pleasant place to live, but also a place to release the soul.
To become a representative hotel brand in China, based on the broad ideal of Ji Qi when he founded Hanting Hotel, Huazhu Hotel Group has created a number of hotel brands suitable for China consumers with different consumption levels and preferences.