For the implementation of the "Shandong Consumption Promotion Year" decision-making deployment, January 20, Weihai City, the study introduced the "Weihai City 2023 Consumption Promotion Policies and Measures", to boost consumer confidence, stabilize consumer expectations, and promote the full recovery of consumption. Weihai City 2023 Consumption Promotion Policies and Measures" *** counts 21 articles, covering commerce and circulation, culture and tourism, catering and entertainment, government procurement, finance and other aspects, through the issuance of consumption vouchers, incentives and subsidies, reduction and exemption of scenic area tickets, etc., to play a good policy "combo", to promote urban and rural residents' consumption, cultivate the development of new types of consumption, and capture the new consumption track. The new consumer track.

Issuance of consumption vouchers

1. Issuance of automobile consumption vouchers In accordance with the standards for issuance of automobile consumption vouchers stipulated in the Notice on the Implementation Plan for the Promotion of Automobile Consumption issued by the Bureau of Commerce of Weihai City and other five departments (Wei Business Word [2022] No. 27), support for the purchase of passenger cars by individual consumers, the scrapping of old cars to purchase a new car and obtaining a license plate (except for second-hand cars) within the city of Weihai. Issuance of 10 million yuan passenger car consumption vouchers, the required funds provinces, cities and counties **** bear. 2. Issuance of cultural and tourism consumer vouchers for the benefit of the people to arrange funds of 4 million yuan, the issuance of Weihai municipal culture and tourism consumer vouchers for the benefit of the people, cultural and creative products, cultural and artistic performances, film and television books, tourist attractions, starred hotels, boutique lodgings, tourist routes and other cultural and tourism products consumption subsidies, planning and launching the " Thousands of miles of mountains and the sea swim" "Weihai hand-made experience" and other thematic activities. Encourage Weihai districts and cities, development zones to issue cultural and tourism consumer vouchers, to carry out good results, the influence of a wide range of consumer season theme activities to subsidize.

3. Issuance of credit consumer vouchers

Arrangement of funds of 500,000 yuan, according to the "sea shell points" points issued by different denominations of consumer vouchers. Encouragement and mobilization of enterprises, merchants for the "sea shell points" points high citizens, the introduction of points exchange, discounts and other incentives for credit beneficiaries.4. Issuance of catering vouchers Weihai issued 5 million yuan of catering vouchers to promote the catering industry to accelerate the rebound of the funds required by the city and county **** to bear.

Promote the prosperous development of trade circulation

5. Encourage the holding of various consumer activities relying on major business districts, characteristics of the neighborhoods, carefully organized to implement the "Enjoy Shandong Consumption Year" series of activities, to create a business, tourism, culture and sports, food, housing, transportation and entertainment depth of the integration of the consumption of the new scene, and effectively boost consumer confidence. Arrangement of funds 1 million yuan, the enterprise to organize outstanding contribution to the consumer market consumption promotion activities, each time to give no more than 50,000 yuan reward. Arrangement of funds 1 million yuan, the chain of commercial enterprises set up 24-hour stores, restaurants, each store to give no more than 50,000 yuan reward. 6 measures to promote food and beverage consumption rebound Arrangement of funds 1.7 million yuan, held a "Thousand Miles of Mountains and Seas - Taste Weihai" specialties selection activities, to encourage food and beverage enterprises to actively participate in the food and beverage promotional activities to promote business, tourism, culture and culture. Catering promotional activities to promote the integration of business, tourism and cultural consumption. Arrangement of funds 1 million yuan to encourage commercial enterprises to set up prefabricated dishes area, the establishment of prefabricated dishes alliance, held prefabricated dishes production and marketing docking activities, to guide the benign sustainable development of the prefabricated dishes industry.

7. Encourage live e-commerce activities to promote consumption to arrange funds of 200,000 yuan to support the development of enterprises to live e-commerce, large-scale, strong influence, demonstration of the role of a good lead to reward. Arrangement of funds 200,000 yuan, for the organization to host municipal and above live e-commerce activities to promote consumption of not less than 3 times, and 1 year training not less than 12 times, the number of more than 1,000 people in the enterprise or organization, a one-time incentive.

8. Efforts to expand the scale of retail enterprises above the limit to arrange funds of 1.5 million yuan, the total annual retail sales in 2023 ranked in the top 10 and increased more than the average level of Shandong Province, Weihai City, above the limit of retail enterprises, according to the retail sales grade from high to low to give a reward ranging from 500,000 to 100,000 yuan.9. Support for the debut of the first store debut debut show first show support the introduction of Global, national and provincial brand first store, innovation and organization of large-scale new product releases with international and domestic influence and first show first exhibition activities. Arrangement of funds 500,000 yuan, eligible enterprises to open the first store in Weihai renovation, rent expenditure and other subsidies, eligible enterprises in Weihai held in domestic and foreign famous brand debut debut debut exhibition activities rent, equipment, construction, publicity and promotional costs subsidies, each store (activities) subsidy support does not exceed 50,000 yuan. 10. Support the development of Korean and Japanese goods distribution center arrangement of funds 4 million yuan, to support the development of Korean and Japanese commodities. Korean and Japanese commodities mainly imported consumer goods operators, imported goods warehouses, wholesale and retail e-commerce and other business entities, demonstration driven by the obvious, publicity and subsidies; organization of related enterprises to participate in key trade promotion activities, exhibitions and publicity and promotional activities, etc., to be the relevant activity costs, booth costs and other support.

Enrichment of cultural and tourism consumption activities

11. The implementation of scenic spot ticket reduction action since January 21, 2023 to March 31, Weihai state-owned A-class tourist attractions free of the first ticket, to encourage non-state-owned A-class tourist attractions the first ticket to the implementation of not less than 50% off the price reduction concessions, pulling the scenic area and the surrounding comprehensive consumption. Arrangements for funds 2 million yuan, to participate in the action of ticket reduction scenic spots according to the actual input and policy implementation effect to give awards and subsidies.

12. Enhance the participation of all elements of tourism to enhance the service experience of thousands of miles of mountain and sea driving tourism highway, accelerate the development of sailing yacht industry, explore the development of diversified marine tourism products, the realization of the organic combination of sea leisure and land self-driving. Improve the "Love in Weihai" four-season culture and tourism brand product system, strengthen the integration of all elements of tourism resources, and create a destination ecosystem covering the whole region, all-time, all-age. High participation in the district and city, development zones and units for awards. 13. guide the expansion of cultural consumption to improve and enhance the function of public **** cultural venues, arrange funds of 1 million yuan, to encourage the conditions of the cultural venues, museums, non-heritage venues and other free to open or to carry out cultural and tourism consumption activities, in the Provincial Cultural Relics Bureau of the success of the record of the non-State museums to open the operation of the grant to the new public **** cultural space, Cultural services public service venture capital projects, non-heritage workshop projects according to the activities carried out to give incentives.

14. Accelerate the development of tourism and accommodation industry

Actively introduce internationally renowned chain hotels, accelerate the construction of resort hotel clusters, and encourage tourism hotels and star-rated hotels to upgrade. Cultivate Weihai B&B brand, improve B&B quality and experience. Municipal finance according to the situation of tourists staying in star-rated hotels, star-rated lodging to give awards. 15. accelerate the recovery of the tourism market to implement the "attracting customers into Wei" program, "go out" to Beijing, Tianjin, Hebei, Eastern provinces, the Yangtze River Delta, Guangdong, Hong Kong, Macao and the Greater Bay Area, and other key source markets to carry out Culture and tourism marketing promotion. Introduced a tourism recruitment incentive mechanism to encourage cultural and tourism enterprises to transport sources for Weihai, the introduction of chartered flights and chartered trains and chartered ships award, transport large groups of tourists award, the organization of inbound tourism award, off-season transport of tourists award, creative marketing and festivals award, the overseas publicity and promotional awards and other projects. Arrange funds of 4 million yuan, according to the actual input and implementation of the effect to be awarded to promote the rapid recovery of Weihai tourism market. 16. carry out cultural and tourism theme promotion activities to do a good job in the "love in Weihai" four seasons of cultural and tourism product planning and promotion, highlighting the characteristics of the four seasons of Weihai, carry out the beach music festival, seafood food festival, international chorus festival, countryside camping festival brand festivals and other activities. Brand festivals. Strengthen brand promotion in mainstream media such as CCTV, new media, OTA platforms and high-quality outdoor media such as airports and high-speed railway stations, and follow the overseas market promotion model of "plowing into Japan and South Korea, exploring Southeast Asia, Taiwan, Hong Kong and Macao", and promote the tourism products through the combination of "going out" and "inviting in". Through the combination of "going out" and "inviting in", do a good job of cultural tourism brand product promotion. Arranged funds of 1 million yuan, the brand is outstanding, the effect of the festival and promotion activities to give appropriate subsidies. 17. the implementation of cultural and tourism quality enhancement project to promote the quality of cultural and tourism enhancement, promote the construction of scenic area intelligence, tourist-centered enhancement of scenic area management, marketing, service intelligence, facilitation level, and promote the scenic area ticket booking system and the construction of the platform. Launching the "Year of Tourism Service Quality Improvement" action, encouraging the transformation and upgrading of cultural and tourism enterprises, and promoting the development of standardized services and quality. The company will also improve credit supervision of the tourism industry, continue to implement the tourism integrity compensation system, and optimize the market environment for tourism and consumerism.

Playing the pulling role of government procurement

18. Strengthen the government procurement policy to support the government procurement of accommodation, conference, catering and other service projects, the strict implementation of the provisions of the amount of funding expenditure, shall not be based on the star rating, ownership and other thresholds to limit the participation of the relevant enterprises in the government procurement. 19. Implementation of the government procurement to promote the development of small and medium-sized enterprises related to the policy on the procurement of the limit of standards above the standard, less than 2 million yuan of goods and services procurement projects and engineering procurement projects of less than 4 million yuan, which are suitable to be provided by small and medium-sized enterprises, shall be exclusively oriented to small and medium-sized enterprises; for goods and services procurement projects exceeding 2 million yuan and engineering procurement projects exceeding 4 million yuan, which are suitable to be provided by small and medium-sized enterprises, more than 40% of the total budget of the part of the procurement project shall be set aside and exclusively oriented to small and medium-sized enterprises, of which no less than 70% shall be reserved for small and medium-sized enterprises. The proportion reserved for small and medium-sized enterprises shall not be less than 70%.

Continuously increase financial support

20. Carry out cultural and tourism enterprises "to help enterprises warm enterprises" action to build cultural and tourism enterprises and banking institutions financing cooperation platform, encourage financial institutions to launch cultural and tourism credit products, and further play the role of "thousands of miles of mountains and seas of cultural and tourism loans" and other products to help enterprises to recover. The company will encourage financial institutions to launch cultural and tourism credit products, and further play the role of "Thousand Miles Mountain and Sea Cultural and Tourism Loan" and other products to help enterprises recover and develop. Continue to implement the temporary refund policy of tourism service quality guarantee, support travel agencies to undertake official activities and group activities of organs at all levels, enterprises and public institutions and social organizations, and arrange transportation, accommodation, catering and conference services on behalf of the agency, with the proportion of advance payment of not less than 50%.21. Continuously improve the relevant industries and livelihoods of people in the field of financial and insurance services for the wholesale and retail, accommodation and catering, logistics and transportation industries that are greatly affected by the epidemic, and relevant enterprises, shall not blindly draw down the financial insurance service. and related enterprises, shall not blindly draw loans, cut off loans, pressure loans, take the form of extension, borrowing new to repay the old, non-repayment of renewed loans, etc., to do a good job of special period of financing to continue. The repayment of small and medium-sized subjects affected by the epidemic is given an appropriate grace period and is not included in the list of defaulting customers.