In order to ensure the smooth development of work or things, it is often necessary to prepare a plan in advance, which is the detailed rules, steps and arrangements for the implementation of a specific action. So have you understood the plan? The following are three plans for opening activities that I have compiled, hoping to help you. Opening activity planning plan 1

1. Purpose of the activity

1. Warmly celebrate the opening of KTV in this hotel.

2. Create the brand image of the hotel and its KTV as well as the credibility in terms of service, quality and operating characteristics through the celebration.

3. convey the hotel's business philosophy and service consciousness to the target consumers in various directions, and have a benign communication with consumers.

4. with the help of the opening ceremony of our KTV store, create a peak of brand communication, and then drive the business season before the year.

Second, the theme of the event

1. "Please bring your song into the recording studio. Bring back your theme

2. Make love with songs and make a pact with roses

3. Time and place of the event

Time: xx, xx, XX, XX, XX

Venue: the newly opened KTV in this hotel

4. The target of the event

is mainly the middle and high-end consumer groups in the city. Youth consumer groups

5. Activity content

1. Please bring your songs into the recording studio and bring them back to your

Because the young people, especially those who are confident in their voices, are looking forward to including their own songs, and the ordinary recording effect is very poor, we use the recording studio for their professional recording, and give them to the news media for free (on the day of the event only).

2. Make love with songs. The date of the rose

The purpose of the single dating party is to impress each other with songs and carry the original sound to the end, so that men and women can communicate and talk with each other with songs. If you have a crush on someone, you can designate them to sing. If two boys sing the same song in pursuit of a girl, even if there are male and female friends or each other is not satisfied, you can give each other original sound recordings.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and it is suitable for people who get together or celebrate anniversaries.

features: tasteful, easily controversial and conducive to media speculation and dissemination.

VI. Promotion of activities

1. Focus time of promotion: one month before opening

2. Means of promotion: do a good job in advertising and publishing information about related activities in influential radio stations, newspapers and news media in this city.

VII. Opening Promotion Plan

(1) Corresponding discount: All drinks will be 31% off on the opening day, but discounts can be given under special circumstances according to the number of customers and the economic strength of the boss on that day.

features: emotional communication highlights the festive atmosphere, which is easy to cause consumers to change their brand and image again, and can form an affordable concept in consumers' minds.

(2) economic combination: at the time of opening, combine a variety of economical, affordable and fast service packages, and clearly mark the price. You can use the hotel discount card. One card is dual-purpose and convenient for customers.

features: spread xx to all consumers. KTV in this hotel is also a place suitable for consumption.

(3) issue hotel universal discount cards. At the time of opening, the first priority is to make consumers feel cheap,

suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, the quality of service can not be reduced. During the opening period, all customers can give a free KTV and hotel universal discount card as long as they spend over XX yuan. In order to operate the hotel in the future.

VIII. Precautions for activities

1. Publicity leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

3. Make the sales target of the activity, and all the staff of the hotel should do a good job in sales.

4. In the hotel KTV, corresponding arrangements can be made to render the atmosphere.

5. The restaurant and guest room of our hotel can be combined to promote sales at a discount, so as to enhance the influence and attraction of this activity.

6. During the activity, all departments make good preparations and provide perfect service for the guests. Opening plan 2

I. Event time

21xx October 31th

II. Event location

KTV

III. Event form

Interior decoration+ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dancing+gifts+leaflets distribution

IV. Basic operating specifications

The specific arrangements are:

8: 31-11: 11 on-site layout, ceremonial reception

11: 11-11: 35 ribbon-cutting ceremony

11: 35-11: 31 performing arts program

V. Expected objectives of the event

1.

2. deepen close communication with consumers and enhance the external affinity of KTV.

3. Taking the opening activities as the carrier, every consumer can see the superior environment of the enterprise more clearly, understand the high-level management taste of the enterprise, and have a feeling of being there.

4. With the help of the opening ceremony, let consumers know about the business taste, concept and culture of KTV, establish its unique brand image, and build a good foundation for KTV to win favorable competition in the service industry in the future.

Part II: Preparations

1. Invitation of personnel

1. Performers invited

the gongs, drums and lion dance teams dressed in bright national costumes to perform various wonderful programs such as drum orders, pearl-sucking by two lions and blessing by two lions to add luster to the opening ceremony, render a festive atmosphere and attract more passers-by to stop and watch.

2. Six hostesses are wearing uniform red cheongsam and ribbons. Responsible for helping guests sign in and guiding them into the venue.

3. There are 11 security personnel, who are responsible for security and instructing vehicles to move and park.

4. There are 11 cleaning staff, who are responsible for the cleaning and hygiene work at the site.

5. The host invited

a professional stage program host who is good at mobilizing the atmosphere of the scene, who can take the initiative to participate in activities with the audience and repeatedly publicize the company's image, and Yi Tang is responsible for the contact.

6. Invite journalists from the media about diet (your company draws up an invitation plan and contacts yourself).

7. Invitation from relevant functional department leaders and government leaders (please draw up an invitation plan and contact yourself).

ii. ribbon-cutting site layout:

detailed description of site layout:

in-store decoration: please refer to the "in-store decoration renderings" provided by Art Tang Wenhua or specific matters agreed by both parties.

storefront decoration: refer to the "storefront decoration renderings" provided by Art Tang Wenhua for details or the specific matters agreed by both parties.

High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons are placed in front of KTV, the number of which is to be determined, and the balloons are made of red lantern balls, which makes them look cheerful and generous. The content of the banner is mainly words for opening celebration, and the specific content is provided by your company.

Arch: An arch with a diameter of 18 meters in front of KTV, on which words such as "Congratulations on the grand opening of KTV" are hung, which can convey the good news of the opening simply and clearly.

welcome passage: laying a red carpet with a width of about 3 meters in front of KTV and placing bright flower baskets on both sides of the carpet can not only create an atmosphere for the scene, but also form the effect of isolation zone.

ribbon-cutting stage: set up a 4m×8m stage at the entrance of KTV, put a microphone in the middle and front, and put pots of

flowers on both sides and in front, which can not only create atmosphere for the scene, but also form the effect of isolation zone.

Lantern flagpole: Red lanterns can be hung near the front of KTV, and every two lanterns can be worn in groups, with the words "Yue" and "Hao" written on them, attracting people from the past, invisibly conveying the good news of the opening of KTV to the public, and expanding the popularity and influence of KTV.

3. District planning:

Etiquette reception area:

It can be arranged on one side of the ribbon-cutting venue, consisting of two check-in tables and six etiquette ladies. The check-in tables are covered with red velveteen tablecloths, sign-in desk, table cards and check-in books in the gift department, ink and ink stones, and brooches and gifts are placed on one side of the table. Two etiquette ladies are responsible for welcoming guests at the KTV entrance, one for guiding guests to sign-in desk, and two etiquette ladies are responsible.

Guest lounge:

It can be arranged in the service area inside KTV, with proper tea and drinks on the table for all guests to enjoy, and the staff will play soft music, giving people a comfortable feeling.

Part III: Implementation of the activity plan

1. Agenda of the activity

1) On the day of the activity, dressing the, all the staff of KTV, showed the spirit of all the staff of KTV;

2) You shall assign special personnel to divert vehicles and maintain order at the scene;

3) After the guests, distinguished guests, leaders and journalists arrive, the hostesses will be responsible for welcoming them, giving them corsages, guiding the guests to sign in, leaving messages and entering the rest area to rest.

Sign-in reception

Miss Etiquette: 6

The staff and the Miss Etiquette are responsible for the guests' sign-in, the reception of gifts, the wearing of corsage for the guests, the giving of gifts and the guiding of the guests to their positions.

5) gift giving. The hostess presented gifts to the guests.

number of gifts-your company has decided to

6) distribute the DM magazine on the spot: directly publicize it to the people coming and going.

7) At the beginning of the ribbon-cutting ceremony, the relevant personnel invited the leaders and all the guests to the ribbon-cutting venue to attend the ceremony, and cheerful music sounded to welcome the distinguished guests and leaders;

8) After the ceremony, KTV leaders took photos with the guests.

Second, the activity flow

At 8: 11, all the decorations are in place to prepare for the opening ceremony

At 9: 31, the military band plays loud and loud music to welcome the guests.

The passionate and heroic performance of gongs and drums makes the boiling scene more boiling;

The entertainers will be present, and make preparations for the rest before the performance;

The smiling face and elegant temperament of the miss etiquette make the guests fully enjoy the etiquette service; Assist guests to sign in, wear corsage for guests and give gifts to guests.

at 9: 31, the host arrived, familiarized himself with the speech of the celebration, and learned about the presence of the guests on that day.

at 11: 11, the host announced the start of the celebration and briefly explained the style and features of KTV.

at 11: 11, the general manager of Yuehao KTV made a speech.

at 11: 15, the host invited the distinguished guests to speak.

at 11: 21, the host invited the leaders of government functional departments to speak.

at 11: 25, the general manager of KTV gave a thank-you speech and announced that "KTV officially opened"!

the staff fired eight fireworks.

At the same time, melodious military music is floating.

at 11: 31, the host

invited guests and leaders to cut the ribbon and read out the list of people who cut the ribbon.

Miss Etiquette took the stage with a tray (with ribbon-cutting supplies inside) and waited for the leaders and guests to cut the ribbon.

the ribbon-cutting ceremony begins at 11: 35.

The military band accompanied the guests to add color to the ribbon-cutting.

The staff fired eight fireworks bombs, and colorful fireworks were in full bloom in the air, making the scene a sea of flowers.

The staff released helium balloons, and the opening activities reached a climax in a festive and auspicious atmosphere.

11: 41 female solo

11: 51 host tells the general situation and planning of Yuehao KTV.

11: 55 Dance Team Performance

11: 15 Live Interactive Game Souvenirs (Some)

11: 21 Male Singer Solo

11: 31 The host announced the successful conclusion of this activity. Opening plan 3

1. Purpose of opening activities:

1. Establish the public image of the store and win the attention of major media.

2. Gather popularity through opening activities, show Beyak's brand-new image and improve its popularity.

3. through opening activities, strengthen the local influence of Beyak store and promote sales.

4. Attract the attention of the public and the media through unique activities, and improve the communication effect.

2. Pre-publicity plan:

The success of opening activities depends on whether the pre-publicity is in place. Only when the pre-publicity is done well can we ensure the success of the opening activities. We must have this awareness ideologically, and we would rather postpone the opening of the business than be sloppy in the early publicity.

the way and specific operation of pre-publicity:

1. Home publicity in the community:

This is the most direct and effective operation means, but it is also the most complicated method. Specific operation:

(1) Divide the publicity into two publicity groups, with two or more people in each group, and one person in one group is acceptable if conditions permit. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening site through one-on-one publicity with customers two weeks before the opening.

(2) Divide the buildings in the counties and cities, and basically achieve a balance in distribution. Each group is responsible for a region and carries out its work. Competition is launched between the two groups, and the indicators of competition are the number of customers who are guided into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, commission and other measures are taken to mobilize the enthusiasm of salesmen.

(3) the contents of the door-to-door publicity: the general situation of the company, product introduction, detailed introduction of the opening activities, the basic situation and wishes of customers, and invitation to enter the store. It is worth noting that after learning the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the store guide to find a suitable starting point to prepare for signing the bill quickly when opening. On the day before the opening, the salesman should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.

2. The newspaper contains leaflets: the leaflet design should be clear at a glance.