What is corporate culture?

Through the study of various corporate culture concepts we found that, although there is no completely unified definition of corporate culture, but between the various definitions in fact there is a certain element of ****, that is: corporate culture must be a clear idea, rules and advocacy, must be implemented to the organization and the staff behavioral level, it must become an organization of all personnel *** with the same Values and behavioral choices recognized by all personnel within the organization. Enterprise culture to achieve results in the two most critical areas are "ideas" and "habits", the building of corporate culture must start from these two areas, so that the enterprise's ideas can promote the enterprise and customer value, and stakeholders to reach between the **** knowledge; so that the enterprise's behavioral habits implemented in each of the organization and staff behavioral level, must become the organization of all personnel **** the same recognized values and behavioral choices. The behavioral habits of the enterprise is implemented into the conscious action of each employee, and ultimately become the behavioral habits of employees.

Based on the above research, combined with Hanzhe Consulting's many years of practice and theoretical research in corporate culture consulting, we give the following definition of corporate culture: corporate culture is derived from the core values of the enterprise, and has the continuity of cognitive patterns and customary behavior. This cognitive mode and behavioral approach enables employees to reach a **** the same cognition, the formation of a psychological contract, and become the basis for employee thinking and behavior.

What is the use of corporate culture?

Combined with the research of relevant experts, we believe that corporate culture has the following six roles, as shown in the figure below:

1. Orientation

Culture pulls the strategy, culture influences the system, culture changes the behavior, which emphasizes the role of cultural orientation. Any corporate culture will rely on the unique values and standards, subtle influence on the organization of the goals pursued, the implementation of the enterprise system, the construction of mechanisms and adjustments, and all employees of the enterprise to produce a huge appeal, employees based on the *** with the same values, system requirements, and gradually formed *** with the same, continuous, unique habits of thought and behavior patterns.

2. Cohesion

Corporate culture of the proposed goals, advocacy and requirements, as long as the majority of employees to accept, it can produce a sense of responsibility for the work of the employees, pride and a sense of mission, and enhance the collective sense of identity and belonging, it can be the power of the staff to cohesion, to *** with the same action for the enterprise's goals and efforts.

3. Motivational role

Enterprise purpose and business philosophy is a good incentive scale. Corporate culture through the spirit of enterprise and the mutual care, love and understanding between people, to give employees a kind of discipline, material rewards are more acceptable than the spiritual power, this spiritual power is based on the enterprise all employees generally agree with the mental model and behavioral patterns and get positive, positive feedback, which is very conducive to motivate all employees to achieve the goals of the enterprise and work hard.

4. Constraints

The company's cultural atmosphere can be intangible, informal, non-compulsory way of thinking and behavioral constraints on all members of the formation of behavioral appeal and management, corporate culture includes rules and regulations, and other requirements of all employees must be done, can not be contrary to the contents of the enterprise culture, but also includes the requirement that employees "should do this. Require employees to "should do this, should not do that" moral norms. When this kind of constraint gradually from the external law generally transformed into personal self-discipline, from a few people's conscious behavior into the majority of people's conscious behavior, will result in a stable, long-term role of the intangible spiritual forces, as a good corporate culture naturally play a role.

5. Beautification

Excellent corporate culture is the extraction, condensation and sublimation of the past development experience and excellent success genes of the enterprise, and through the interpretation of the text, the external expression of the system's enrichment, such as: the expression of the core concept of the company's cultural heritage, cultural manuals, the presentation of the design of the company's VI, the optimization of the working environment, The standardization of staff behavior, etc., will have a beautifying effect on the enterprise and the staff themselves, so that the staff's desire for knowledge, beauty, joy and newness can be satisfied.

6. Coordination

Corporate culture has the role of coordinating the relationship between the enterprise and society, coordinating the relationship between employees within the enterprise, coordinating the role of employee values and corporate values, prompting the enterprise and the community, the harmony between the employees within the enterprise, so as to better meet the needs of the customer, and promote the development of enterprises.