"Some people call marriage' the biggest consumption' in a person's life. At present, China is entering a new peak of marriage and childbearing. The number of people who get married every year is 6.5438+0.8 million to 20 million, of which the number of new people who get married in cities accounts for about 20% of the total, that is to say, the number of people who get married in cities is about 3.8 million every year. According to the statistics of a survey company, the annual consumption of marriage in Shanghai alone amounts to 50 billion yuan. What a rich and sweet' gold mine'! " This is Du Yuqing, the boss of a wedding service company in our city, who has been operating for many years, described the prospect of the wedding market when interviewed by reporters. Miss Zhou Jing, the head of another etiquette company named "Decorating with Lights", also told reporters that the wedding market in Suzhou is currently in the growth stage, and the investment risk is not great if it is standardized.

Capital scale of investment company

So how do you invest in a medium-sized company focusing on wedding etiquette? The reporter specially interviewed the above two responsible persons. Although the business philosophy of the two companies is slightly different, the investment direction and operation mode are basically the same.

First of all, the company's location is best in the downtown street, but there are not too many peer companies. The capital reserve is between 200,000 and 300,000. The specific capital investment is as follows:

★ The business area is 60 square meters-150 square meters, and two floors and double facades are the best; The rent is 70,000-6,543,800 yuan per year. The decoration fee is 40,000-60,000 yuan.

★ The investment in wedding equipment is about 60,000 yuan, and more advanced and professional equipment needs to be added for more than 654.38 million yuan. Including: flower gates (multiple sets), stage spotlights, bubble machines, cameras, digital cameras, walkie-talkies, etc.

★ The investment in stocking wedding supplies is about 60,000 yuan. Including: wedding candy, happy characters, fireworks, wedding invitations, "three bowls and one meal", candlesticks, lighting matches, wedding ornaments and so on.

Earn money for ideas and services.

The above is just the investment of hardware. "In fact, the most important thing to start a wedding etiquette company is to earn money for creativity and value-added services." Miss Zhou Jing told reporters.

It is understood that the process of her company's customer service is like this: customers contact the company first (generally require customers to prepare before the wedding 1 month)? The company sends people to know the situation (including banquet hotels, new house layout, guest size, etc.). )? The company introduces the wedding plan to the customer (making suggestions to the customer, but meeting the customer's personalized requirements)? On-the-spot investigation and customized props and equipment according to the scheme, and at the same time provide customers with a more perfect scheme? Three weeks before the wedding, the MC began to contact customers to remind the couple to get ready? Officially implemented on the wedding day.

"Although it is hard to do a wedding, when the company is operating, you must not ignore the principle of service first when you are tired. Every customer cherishes the most unforgettable and happiest moment and hopes to show the best and personalized side to the guests. Therefore, we must keep abreast of the information of the industry, take a long-term view, and always provide a planning plan that conforms to Suzhou tradition and can meet the market consumption capacity. " Miss Zhou Jing particularly emphasized these.

Rich reward, facing washing dishes

When the reporter asked what risks need to be controlled when investing in a wedding company, Du Yuqing, the general manager, said: "The key to running such a company is management and people's operation. Although the current Suzhou market investment wedding company is less competitive, the opportunities outweigh the risks, but because the industry is not standardized enough, many companies will be eliminated, the industry will be integrated, and only brand companies will win. "

What is the return on investing in a wedding company? Although this is called a trade secret by Du Yuqing, it is also what reporters want to know most. Here are some data for your reference. Miss Zhou Jing said that if we want to maintain the high quality of the wedding, then a medium-sized company cannot accept more than three projects a day. The price of each project she runs ranges from 3,800 yuan to 65,438 yuan+05,000 yuan, and the net profit after deducting staff salaries and other equipment maintenance expenses is 30% of the turnover. It will take two years for the two companies to recover their costs at the same time.