The term "home economy" has exploded on the Internet, and the new crown epidemic conditions home office has become normalized, while at the same time in the home transactions also inspired a new moniker "home economy". No time to cook or do not want to go out to buy things for the group to order takeout, online e-commerce platforms are prevalent to buy things relying on courier companies, the hot "house economy" home men and women to enjoy the joy of staying at home can be randomly selected to the door. Pre-packaged food dishes formally entered the scope of everyone's attention, and has become a young group of young people at home on the table "new favorite". AiMedia's "China Prepared Food Industry Development Trend Research Report" emphasizes that the market share of prepared food in China is expected to increase by 516.5 billion RMB in 23 years. By analogy, in 2026 it will be about one trillion dollars. In fact, prepared dishes is not a new thing, the catering market after the diversification of business standardization in the prepared dishes have been in the catering market first try.
Lazy economy spawned by the industry chain prefabricated dishes are in line with the requirements of the cooking steps, easy to heat can directly enjoy the delicious convenience of special dishes. The key to prepared dishes have the following composition: both food, natural, ready to cook, ready to match the food category. For example: open the bag ready to eat dried tofu, lazy hot pot, spicy lobster and so on. A part of the production process is more complicated, the difficulty factor is more complicated dishes are also made into pre-made dishes. Prepared dishes make the dinner table twice as impressive!" "Simple microwave heating, 15 minutes to be able to full of a large table of delicious" in the "house economy" and "lazy economy" prompted by the quiet rise in the mass of pre-made dishes on the table. Various online apps have been launched to provide members with a special area for pre-prepared dishes. Shopping malls, supermarkets and convenience store chains have released prefabricated meals. Dingdong buy vegetables quarterly report analysis, high-grade prefabricated dishes daily sales volume is not enough to a quarter of the sales of the Spring Festival holiday; box Ma Fresh Sheng's prefabricated annual vegetable market sales than the daily sales volume increased by 345%.
"Prefabricated dishes is undoubtedly the next wind mouth" customer favor prompted prefabricated dishes has also become a new wind mouth of asset investment. Prefabricated dishes related concept stocks once logged in unstoppable, closed the market sealed to the stock stop. The eye of the sky check data show that in China's prepared dishes industry enterprise annual registration of more than 68,000 and, as of April 2021, China **** 71,900 and prepared dishes industry enterprises, in which 146 enterprises have got equity financing. Prepared vegetables head brand "flavor know fragrant" listed on the stock exchange. At present, China's market stock of prepared vegetables for 300 billion yuan, in a huge sunrise industry, the long-term development may be more than three trillion.
A hurricane of related prepared dishes has arrived on schedule. Box Ma Fresh Life and other fresh new retail service platform, Xibei Shin Noodle Village, Haidilao hot pot and other restaurant chain brands to support one after another. It is the best time for equity financing of prepared dishes. Many people predicted and analyzed that "pre-prepared food is undoubtedly the next wind mouth", you also eat, I also eat, trillion yuan pre-prepared food sales market by us to establish together. The "peak moment" of the prepared food category is coming. Prepared dishes will appear in the company nutritional food and other B-side. With the 2014 takeout food delivery you chase me, prepared food field into the B-side of the release of the upward period. More than 60% of restaurants are pre-made dishes, in fact, customers do not know: more than 60% of restaurant dishes are all pre-made dishes. It is the new crown epidemic, so that the prepared dishes on the stage of everyone's performance, the first try. Prepared dishes are really out of the wind or pseudo wave?