Who can't love such a joint name

I once read a report in South Korea's "Asian Economy" that cross-border brand joint names are becoming a "routine action to break the circle" in order to raise attention. In order to attract consumers, many beverage companies have cooperated with well-known brands to launch joint-name products. For example, Starbucks has recently joined hands with a well-known Korean women's group to launch new drinks and limit the surrounding areas.

The joint products were launched in nine Asian countries including Korea, including mugs, thermos cups, aprons, yoga mats and so on.

in Japan, cross-border brand co-branding has also penetrated into major consumer areas. I also read a report in Japan's Asahi Shimbun that this year, the film adapted from the famous comic "Slam Dunk Master" was very popular after it was released, and then a wine named "Life of Mitsui" appeared in the Japanese market. As soon as this wine was launched, it was flooded with orders, and the high popularity of the cartoon character Mitsui Hisashi can be seen.

In recent years, Japanese brand co-branding cases are common, and "Mitsui Shoushou" wine is only the latest successful case. For example, Uniqlo, a clothing brand owned by Fast Retailing Company of Japan, once cooperated with American hip-hop artist KAWS to print the classic cartoon doll "Companion" series designed by KAWS on clothes and backpacks. In addition, Uniqlo has also co-signed with the famous Japanese cartoon image "Doraemon".

as far as I know, there are also many successful joint cases in the catering field. For example, this year, McDonald's in Japan cooperated with the popular cartoon One Piece to launch limited hamburgers and French fries. Japan's McDonald's also jointly launched toys with another popular cartoon "Bao Ke Meng", including Pikachu Taigu, luminous elf ball lanterns and so on. According to a report on Japan's "Car Watch" website, on the occasion of its 91th anniversary, Nissan Motor Co., Ltd. launched a limited product-Nissan× be @ rbrick toy building block bear.

I think there are four main reasons why enterprises are keen on co-branding: firstly, they can break the inherent image and strengthen brand awareness through changes; Second, build a new consumer network according to the different partners; Third, the cooperative brands can complement each other and are expected to develop the same value; Finally, co-branded products are scarce, and brands can promote sales on this basis. Cooperation between enterprises in different industries and fields can provide consumers with unique experiences. Social networks have also contributed to cross-border joint names, and many consumers will share their fresh experiences on social networks. For the company, this is equivalent to a kind of "spreading" marketing.

I think this is a win-win situation. Who can not love it?