Based on media, it can be generally divided into five categories: traditional paper media (newspaper and magazine advertisements), TV broadcasting, outdoor and online advertisements. Content-based advertising: product advertising, brand advertising, concept advertising, public service advertising, destination advertising, notice advertising, promotional advertising, image advertising, implied advertising, public service advertising and promotional advertising. Take advertising strategy as the standard: single advertisement, series advertisement, concentrated advertisement, repeated advertisement, marketing advertisement, comparative advertisement and persuasion advertisement. Taking the expression technique as the standard: image advertisement: pictorialization; Text design advertisement: text arrangement is the main; Humorous advertisement: mainly humorous scenes; Portrait advertisements: movie stars, singers and representatives of various industries; Audio-visual advertising: sound, image, music, rhythm.