Recently, a topic of "Alibaba's shareholding in modern China tea shop" appeared in a hot search, which caused extensive discussion. Everyone turned their attention to this native Changsha network celebrity tea, and everyone eagerly looked forward to drinking it in their respective places. Subsequently, the official of Modern China Tea Shop issued a document confirming this matter, saying that it had something to do with it. Logically, he smiled and called Grandpa Ali. In the article, he also made a cautious statement. Although he has won the favor of the market and capital, he is still in the initial stage, facing wave after wave of crises, and will go out of Changsha and face the whole country in the future. Now is a critical period to polish basic skills, and he would rather develop slowly and advance steadily.

According to Tianyancha data, Hunan Chayue Catering Management Co., Ltd. (hereinafter referred to as Chayue), the main operator of online black tea drinking, has undergone industrial and commercial changes, and Suzhou Chu Yuan Investment Partnership (Limited Partnership) (hereinafter referred to as Chu Yuan Investment) has become a new shareholder with a shareholding ratio of 6.32%. It is worth noting that one of the shareholders of Chu Yuan Investment is Hangzhou Alibaba Venture Capital Management Co., Ltd. ..

If you ask young people what to eat in Changsha, besides crayfish and stinky tofu, it is the "Modern China Tea Shop", which has become a cultural symbol of young people in Changsha. In Changsha, COCO and Happy Lemon occupied the market before, and monotonous products have lost the market. The emergence of modern China tea shops has revived this field. Modern China Tea Shop has set off a wave in the new tea industry with the product combination model of "tea base+milk+cream+broken nuts". Excellent China oolong tea and jasmine tea are selected as tea bases, and imported whipped cream and milk are used to make milk foam. Finally, broken nuts are used. The fragrant tea fragrance and elegant milk foam are perfectly integrated, and the taste is unique.

Second, Modern China Tea Shop is positioned as a new Chinese tea, which exudes a strong Chinese style in terms of decoration style, material design, product naming and peripheral products. From antique brick walls, log stairs, wooden tables and chairs, ancient beauty pictures, drama ornaments, chandeliers and so on. Even in order to complete the layout of Chinese style, he bought the copyright of famous paintings such as Lang Shining, a court painter, and printed thousands of miles of mountains and rivers on the cup.

Brand copywriting, which never plays cards according to common sense, has obvious characteristics in the overall design style and surrounding areas, selling cute and affectionate, and bringing artistic enjoyment while enjoying tea, so it is deeply loved by young people.