Introduction to Tourism Management Specialty

Tourism management major is a new discipline established with the development of China's tourism economy and tourism. In China, although this discipline has only been produced for more than 20 years, it has become an important discipline department in the management discipline system.

Tourism management has been juxtaposed with business administration, and it is a first-class discipline of management. This major trains front-line service and management professionals who meet the needs of tourism enterprises and institutions under the new situation. Have professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, strong comprehensive business ability and development foundation, and be able to engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

Main subjects: management, economics, business administration.

Main courses: introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, hotel catering service and management, introduction to tourism, tourism culture, tourism resource development and management, scenic spot planning and management, tourism safety, tourism enterprise human resource management, and eco-tourism.

Extended data:

Employment direction:

Graduates majoring in tourism and leisure management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or the self-employed in the tourism and leisure industry.

1, Tourism Administration Department

2. Travel agencies

3. Travel consulting company

4. Tourism e-commerce enterprises

5. Tourism planning agencies

6. Tourism marketing planning enterprises

7. Tourist attractions

8. Theme parks

9. Travel and leisure clubs

10, high-star hotels and resorts

1 1, engaged in teaching in tourism colleges.

12, independent entrepreneurship in tourism and leisure industry