In order to ensure the smooth development of things or work, it is often necessary to make a plan in advance according to the specific situation, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. What are the characteristics of excellent schemes? The following is the outline of my carefully organized automobile activity planning scheme, hoping to help everyone. 1
Outline of automobile activity planning scheme 1. Theme of the activity:
"Enjoy the National Day holiday, car testing activity"
2. Purpose of the activity:
1. Before the National Day holiday, our store launched 21 free testing activities in order to ensure the convenient travel of respected car owners and good maintenance of their cars.
2. After the National Day holiday, in order to avoid the bad situation of your car after a long journey, especially after adding ethanol gasoline in different places, ethanol has a cleaning function, so that the stolen goods attached to the oil pipe wall may flow into the gasoline pump, causing adverse reactions of the vehicle. Therefore, our store has launched this free test, and welcome you to the store.
The free inspection items are as follows:
1) Check the painted body condition (appearance confirmation)
2) Check the lighting and control devices (including license plate lights)
3) Check the front and rear wiper conditions (all wiper positions)
4) Battery condition (including battery voltage and cleaning)
5) Operation condition of refrigeration system and pipeline joints. P> 7) Check and clean the air filter/ Air-conditioning filter element
8) Check the belt tension and condition of each function switch
9)
11) Check all kinds of oil quantity and leakage:
engine coolant (at low temperature)
transmission oil
brake fluid
power steering oil
glass cleaning fluid
rear differential oil (Cr-. , wear condition and screw tightness (including spare tire) and wheel bearing
12) Steering tie rod ball steering machine and dust cover
13) Check the exhaust system and condition
14) Check the tightness of front and rear suspension components and chassis bolts
15) Check the power steering function, Piping and joints
16) Check the hinge condition of the car body
17) Check the piping and joints of the fuel system
18) Check the brake piping, delivery piping and ABS system
19) Dust cover and clamp of the transmission shaft
21) Check the front and rear brake pads, discs and calipers. Outline of automobile activity planning scheme 2
I. Purpose of the activity
The company's fifth anniversary celebration coincides with the National Day holiday. In order to further enhance the strength of GAC Toyota brand, strengthen the further exploration of loyalty cards and surrounding customers, and consolidate consumers' loyalty to the brand. Improve the popularity and reputation of 4S stores;
Second, the means to achieve the goal
a Leverage the crowds of OCT scenic spots during the National Day holiday and use external publicity to attract visitors
1. Advertise this activity in Shenzhen Evening News, and OCT scenic spots will be given away free of charge; From 9/31 to 11/4, the shuttle bus in OCT Scenic Area will be given away continuously;
2, 9/31—11/4, Shuttle buses will be sent to the service shop at Window of the World; Miss Etiquette can be arranged to distribute leaflets, hold a guide sign and write "GAC Toyota" on the shuttle bus; On the other side, it says "Zhaofang Auto Plaza".
3. After visiting Guangzhou Automobile Toyota, Toyota, Skoda and all visitors with models and signatures in Zhaofang Automobile Plaza, they will receive a beautiful gift from Zhaofang Automobile;
4. Promote it in the automobile column of Shenzhen Evening News.
b Create an on-site sales atmosphere to help sales
Combine with the "big draw" of customers with loyalty cards, and start from September 31th to create a warm store atmosphere with a theme activity every day.
Activity form:
1, 9/31-11/4, every day at 11: 31, 11: 31 and 12: 31, with the theme of "Zhao Fanghuai driving basketball game-in-car shooting" hosted by miss/Mr. Etiquette. The scene: the parking lot in front of the door, driven by employees of our company.
2. In combination with the "Basketball Match" from 9/31 to 11/4, professional singers interspersed with singing and dancing performances.
3. Old customers can participate in the lucky draw when they return to the store. Set up the first, second and third prizes, and award the fine cars.
c various forms of national day promotion measures to force customers on the spot.
1. During the National Day, customers who choose one-time or mortgage transactions get extra discount (that is, extra discount from sales manager); Super easy is also a form of promotion, so you can't enjoy the extra discount.
2. Promotion in kind: For example, ① a "basketball match" will be held on the spot, and the owner who successfully trades during the National Day will get a chance to shoot, and will be given different benefits according to the score of the basket.
Prize setting: (omitted)
III. Necessary key conditions
a, car owners who have successfully traded in previous years will be rewarded for returning to the store for free car inspection after the National Day of Insurance, in order to show that Zhaofang Automobile cares for old customers. It is an important guarantee to realize the sales target during the National Day to establish the prestige of the scorecard and drive more car owners to bring customers to their homes with real kind rewards.
B, complete the exhibition of activities and decorate the festive atmosphere before the National Day. Yaris, Camry, will be the main models during the National Day, and all the models of the model demonstration cars are in place, which is conducive to on-site sales guidance.
iv. means of publicity
a distribution of publicity materials and leaflets in oct scenic area.
b SMS informs old customers that they will return to the store for free car inspection and lucky draw during the National Day.
c carry out a series of evening newspapers to publicize the release of National Day activities and promotional information.
time: advertising in the 1/4 edition of the evening paper for four consecutive times from September 31th to October 3rd.
Form: customers will receive gifts when they come to the door with the logo of GAC Toyota in the newspaper, and the sales manager will give them the best discount when buying a car. Outline of automobile activity planning scheme 3
1. Purpose:
To meet the reasonable needs of users, reduce user complaints, improve user satisfaction, ensure that media exposure events do not occur, ensure market stability, ensure the smooth passage of "March 5" Consumer Rights Protection Day last year, and enhance the reputation of Shanghai xx Automobile.
II. Activities:
(1) Investigation and handling of key users:
Definition
1) Particularity of users' backgrounds (radio stations, newspapers, journalists, etc.).
2) users send letters and telegrams directly to news media (radio stations, newspapers, etc.).
3) The user complained about the 811 hotline for more than two times due to identity failure (including general failure maintenance) and the problem has not been solved.
4) major responsibility events (such as fire and accident), but they have not been completely handled.
5) The service outlets have been unable to solve the technical problems, so they call/write to our department to handle the problems.
6) The number of claims for the same vehicle in a single month is more than 3 times during the warranty period;
7) The same fault that is abnormally damaged during the three-guarantee period has been replaced more than twice within two months.
8) The user refuses to repair the car after placing it in the service station.
Scope
All Shanghai xx car users (including Meilu and Jester users).
level classification
1)aaa users (who have contacted the media or consumer associations and are likely to take exposure or other extreme actions) are deemed to be in urgent need of treatment, and the treatment period shall not exceed 5 days;
2)aa-level users (who make trouble at the distribution service provider, threaten to be exposed, or have a certain social background) shall be treated through consultation, and the treatment period shall not exceed 3 days;
3)a-level users (who make unreasonable demands, which may lead to the escalation of complaints) are designated as negotiation, stability and appeasement, and the processing period shall not exceed 2 days;
Screening
The sales and service managers in each region are responsible for the service outlets in their respective jurisdictions, and follow up and collect the "Shanghai xx Automobile Key User Screening Form" (attached). After the sales and service managers verify the truthfulness and validity of the information provided by the outlets, they will report it to the regional managers and assistant managers, and at the same time report it once before February 25th. The key users appearing after the 25th will be reported separately on the same day and by e-mail.
this notice will be included in the daily assessment of the service station. if it is not reported within the time limit, the company will punish it according to the assessment results.
(III) Implementation of after-sales service activities
Service providers must be urged to work carefully according to the "3.15" service activities of Shanghai xx Automobile (the specific operation shall be carried out according to the notice of service activities), so as to achieve the following purposes:
1) Do a good job in registering users' participation activities and improve the files of end customers.
2) Identify key users in advance and deal with them in time to prevent users from complaining or escalating their complaints.
3) screen out loyal users and conduct positive publicity.
4) increase the number of customers for service providers and prevent the loss of users.
(iv) spare parts organization
check the spare parts inventory of each service outlet, urge each service outlet to make a "3.15" spare parts guarantee plan, make reasonable spare parts inventory preparation, and ensure that each service outlet has reasonable, complete and sufficient spare parts.
from March 5 to March 25, the missing parts of key users can be transferred directly from the parts transfer library, and after the signature of the regional assistant or regional manager, the loan formalities can be handled in the parts transfer library. If there is no such accessory in the accessory transfer warehouse, immediately contact the local dealer to dismantle the commodity car for repair, or call the company and ship it by air.
guaranteed delivery of service outlets:
1) The payment for accessories within RMB 1,111 can be delivered from the accessory transfer warehouse with the signature of the regional manager and regional assistant, or directly delivered by the company by express or air.
2) The payment for accessories within 21,111 yuan can be delivered from the accessory transfer warehouse with the signature of the regional manager, regional assistant manager and regional manager, or directly delivered by the company by express delivery.
3) The payment for spare parts with a price of more than 21,111 yuan can be delivered from the spare parts transfer warehouse after being signed by the regional manager, the regional assistant manager and the regional manager and reported to Liao Xionghui, the leader of the overall planning team, or directly delivered by the company by express delivery.
during the period from March 25th to March 31th, the previous parts guarantee will be reissued.
(5) Solutions for distribution and service outlets:
Set up "3.15" special post, list of personnel and report the solutions to the company. The specific requirements are as follows:
Implement a 24-hour hotline service system. Outline of automobile activity planning scheme 4
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Anything can be your
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It is a wonderful fashion landscape in the city
Within the field of vision
.