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I once opened a few streets in Haidilao, and now even the trademarks are sold. Why did the billion-dollar catering empire collapse?

During the May Day holiday, it once surpassed a hot pot restaurant in Haidilao? Tan fish head? Completely collapsed. When Tanyutou was on fire all over the country, Haidilao was just a younger brother, but now Haidilao has grown into an industry leader. Tanyutou, once an industry leader, has completely collapsed. This makes many netizens feel embarrassed. Next, let Xiaobian show you why the fish head collapsed. What is it? Tan fish head?

Tanyutou refers to Tanyutou Investment Co., Ltd., which is a company based on? Tan fish head hotpot? A company with core products. At the time of registration, it had a capital of 54.5 million. With nearly 8,111 employees, the annual sales amount is more than 511 million RMB, and the value of intangible assets of the company's brand reaches 811 million RMB, which makes? Tan fish head? It has become the largest joint-stock catering enterprise in Sichuan Province. This company's hot pot tastes delicious and is well-known at home and abroad for its unique taste. In 1998, it opened various chain stores all over the country and won many awards. What is Haidilao?

Haidilao is a brand hot pot restaurant established in 1994, which is a large-scale brand hot pot restaurant, mainly focusing on Sichuan-style hot pot and integrating local special hot pots. Its founder's name is Zhang Yong. At present, Haidilao has more than 111 chain stores all over the world. In 2118, Haidilao officially submitted a listing application to the Hong Kong Stock Exchange, and it was successfully listed. Haidilao has been insisting? Pollution-free, disposable? The principle of material selection and bottom material. And the service attitude of Haidilao has always been praised by the majority of diners. Why? Tan fish head? Will collapse?

The founder of Tanyutou explained himself that the reason why Tanyutou collapsed was that he wanted to go public too much. In 2119 and 2111, Tanyutou wanted to go public twice, and even signed a gambling agreement. As a result, they all failed, and they also fell into a debt crisis. On May 2, 2121, after 188 auctions, 49 trademarks under Tailitou's name were sold at a high price of 1.5 million.