Nowadays, catering people pay more and more attention to marketing strategies, and there are some good marketing methods for your reference.

1. Use free or low-cost tasting as publicity. Many catering enterprises that introduce new dishes are worried about how to promote them. In fact, many industries are now doing free experience, and many customers are willing to try it. It is easy to gain the recognition of consumers with a small cost. If the trade rashly asks consumers to spend a lot of money to buy new products, some customers will be lost.

2. The core dishes are free and other dishes are charged. This model is actually used by many people who make hot pot and string incense at present, that is, the so-called bottom of the pot is free and the dishes are charged. There are also many people who sell stir-fried rice, under the banner of full rice. In fact, the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business. There are many small hot pot restaurants and fragrant shops, and the bottom of the pot is provided free of charge. Because of the low per capita consumption, many wage earners are attracted to eat supper, which brings high popularity to the shops.

3. Restaurants must have a main dish, which should be priced at a low price, but profitable and delicious, and make it a must-have dish when entering the store. If you want to retain customers and increase the return rate, you must have your own fist products.

4. the smell of wine is afraid of the depth of the alley. It is a common marketing strategy to appeal to customers' WeChat circle of friends to forward free side dishes or discounts, so that you can promote the store with the help of customers' resource circle. At the same time, it should be combined with well-known local media and promoted with the help of mature platforms, so as to get twice the result with half the effort.

5. There are also many restaurants that offer an extra product for a few yuan. Many customers will choose to buy a set meal when they see that the set meal price is not much more expensive than the single purchase price, which is virtually to increase the store's revenue.