OAO(Online And Offline) is an integrated "dual-store" business model that organically integrates offline (physical store) and online (online store), which can guide online consumers to spend in offline physical stores, and also attract consumers from offline physical stores to spend online, thus realizing online and offline resource exchange, information interconnection and mutual learning. It is the fourth generation trading mode and standard of entity business.

The two mobile e-commerce application demonstration blocks built by Soula in Chengdu have initially realized the concept of "dual-store model" for physical commerce. Based on mobile e-commerce, Chengdu physical commercial characteristic block projects-"Youpin Tiandi OAO Mobile Digital Characteristic Block" and "Walking OAO Intelligent Shopping Platform in Fortune Festival" will be officially put into operation from 2065438 to February 2002.

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OAO should serve all physical businesses, not just a few types such as catering and entertainment; Secondly, OAO should involve the mainstream goods of physical businesses, not just individual specials.

Most importantly, the Internet is only a tool for physical commerce, and any method of putting the cart before the horse will shake the development foundation of physical commerce.

Therefore, the real OAO should be based on the physical store itself, with equal emphasis on online and offline. Online and offline should be an organic whole, with you and me, information resources sharing and online and offline interaction, rather than simply "from online to offline" or "from offline to online".

Baidu encyclopedia -OAO