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Interpretation of Shenyang Yuanda Brand Logo

First, the overall design of the logo is simple, the lines are tough, and it is full of strength and visual impact. The four-letter font "CNYD" is square and rough, and it interacts with the abstract standard, giving people a steady, heavy, firm and powerful impression, and taking the lead in conveying the vigorous image of an international diversified large enterprise group.

second, the whole logo takes the letter "V" as the main visual element and takes "VICTORY", which means "victory" and "success"; A number of staggered irregular strip-shaped geometric figures are progressive step by step, constantly extending outward, forming three increasingly large "V" characters from the inside out, and building a vigorous "V" shape together. First, the meaning is far from small to large, from domestic to overseas, starting from the curtain wall industry, constantly challenging new fields, and continuing to achieve brilliant progress and bright prospects for career success; Secondly, it symbolizes the courage and spirit of ambitious people who dare to pursue, never admit defeat and climb the peak bravely.

third, the shape of the "V" with an opening is infinitely extended upward, as if with open arms, which implies a broad development space, and represents the core values of Yuanda's "sincere and far-reaching, virtuous and tolerant world, striving for progress and self-improvement", and represents Yuanda people's inclusive mind and open mind, and constantly absorbing growth nutrients in the great process of "borrowing, melting and changing brains".

4. The edge of the right-hand geometric figure is smoothed, which makes the overall shape like a pair of soaring wings, which contains the eternal industrial thought of "soaring industry, upward industry, enterprising industry and vibrant industry" held by Yuanda, and more symbolizes the vitality and appearance of Yuanda people who are vigorous, innovative and fighting against the sky.

5. The word "V" is transformed and combined into the shape of the symbol "√", which means "correct". The implication is far-reaching. In enterprise strategy and business decision-making, only do the "right" thing-do not speculate, do not pursue fame and profit, and develop industry in a down-to-earth manner; It symbolizes the far-reaching guiding ideology of management and corporate culture, that is, doing things correctly-"doing things truly, being honest with others, deeply understanding things, and integrating knowledge with practice", winning credibility with integrity and winning respect with responsibility.

6. The four letters "CNYD" are "CHINA YUANDA", which is the abbreviation of "China Yuanda", representing Yuanda's ambition and determination to lead China's industry to the world.

VII. The overall logo is dominated by blue, which represents science and technology, innovation and the future, and is profound and intellectual; Blue is the combination of nature and the universe, which is integrated with heaven and earth, conforms to the law of natural development, conforms to the way of doing things according to the law, and places great hopes on the global development trend of low-carbon and environmental protection, and builds a blue planet with the citizens of the world. Blue represents the profound ideological realm and far-reaching idealistic feelings of Yuanda people, and marks the profound brand of the times and the profound cultural heritage.