How to design the logo of the chef's small stove? Point 1: Understand the characteristics of the brand itself Only by understanding the characteristics of the brand itself can we know the main body that should be paid attention to when designing the brand logo. For example, the brand logo design of a restaurant is different from that of other restaurants, and the characteristics of other restaurants should be integrated into the logo design. This difference first reflects the industry characteristics of the enterprise, and then highlights the image of the enterprise. In some special restaurants, such as pizza shops and some high-end restaurants, you can design a logo in the restaurant. 2. Understand the customer's target group When designing a logo, you should understand the customer's target group and design a logo suitable for them according to their needs. For example, when customers come to hotels, they can consider providing high-quality printed materials.