In order to ensure the smooth progress of the activity, we need to make an activity plan in advance, which is the detailed rules, steps and arrangements of specific actions for an activity. So what problems should we pay attention to when formulating the activity plan? The following is my carefully organized creative activity plan for the Mid-Autumn Festival of 2121 catering for your reference, hoping to help friends in need. Creative activity plan for catering Mid-Autumn Festival 1

1. Organizing Committee

1. Responsible: members of the board of directors, general manager office and planning department

2. Members: heads of various departments

2. Activity time:

September 6 to September 31

3. Mid-Autumn Festival planning plan-activity purpose:

celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

IV. Activity slogan: slightly

V. Mid-Autumn Festival activity plan-scene layout:

(1) Off-site layout:

Doorway couplets: all families are reunited to welcome the Mid-Autumn Festival, the four seas are jubilant to celebrate the National Day, and the horizontal couplets: celebrate the festival;

The external wall is hung with a huge size: width: height =11x13M, which is the content of publicity activities;

hang 8 red lanterns above the door.

(2), venue layout:

1, respectively, on the first, second, third and fourth floors of the elevator hanging publicity signs.

2. Set up a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor, display a mooncake street at the back of the cashier, and hang a tag at the upper end of the mooncake street to set off the atmosphere of the mooncake street;

4. Hang corresponding palace lanterns at the main passage, elevator entrance and the top of moon cake pile on each floor; 311 palace lanterns.

5. Hanging flags for Mid-Autumn Festival and National Day (on each side) in the main passage of each floor; 1111 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2-5 m wide) lantern (made of KT board) is hung in the center of the central hall, and the word "Happy Mid-Autumn Festival" is hung under the big lantern, and other decorations are added.

VI. Mid-Autumn Festival activity plan-publicity strategy

1. DM poster publicity;

2. TV media publicity:

a. Publicity content: moon cakes listed, group purchases, bulk purchases of moon cakes and related activities;

B. Time: September 21-26; Creative activity plan for catering Mid-Autumn Festival 2

Activity theme: Mid-Autumn Festival package exhibition

1. Activity time: September 15-September 22

2. Purpose:

Not only can consumers eat hundreds of dishes with less money, but they can also get together and enjoy different atmosphere. Promote the consumption of the restaurant (increase popularity) and get more surplus value (profit).

Activity mode:

1. Launch various Mid-Autumn Festival packages and display them in various ways, giving people a sense of richness. And launch different degrees of concessions, gifts and other promotional activities. The display area can be divided according to different packages, such as family packages, couples packages, friends gathering packages, etc.

2. Launch Mid-Autumn Festival gift package: package the food package with the moon cake package and divide it into several grades, such as 88 yuan, 188 yuan and 288 yuan. .

3. Making moon cakes on the spot: The moon cake storm the year before last may still have a shadow in many people's minds. In order to make customers get rid of this psychology, making moon cakes on the spot is a good method, and it can be made in conjunction with manufacturers. Creative activity plan for Mid-Autumn Festival catering 3

In view of this demand in the catering consumption market of Mid-Autumn Festival, it is necessary for restaurants to plan a promotion plan for Mid-Autumn Festival, so as to attract more people to eat in restaurants, boost the operating income of restaurants and create a good festive atmosphere for Mid-Autumn Festival celebrations.

First, the activity time

September xx-October xx

Second, the activity place

xx restaurant

Third, the theme of the activity

Mid-autumn night when the moon is full, and the world is * * * at this time

Fourth, the purpose of the activity

1. Promote the company image and brand image.

2. Guided by the concept of the activity, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.

3. Change consumers' cognition and form a benign understanding.

4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants.

The celebration is intended to make people know more about restaurants, hotels and restaurants, and accept and be willing to spend money in restaurants, hotels and restaurants, while the Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants personally, and enjoy the same pleasure, thus directly improving profits.

V. Activity analysis

1. The consumers of catering belong to middle and high-end classes, and they generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of restaurants, hotels and restaurants.

2. The catering dishes are mainly Chinese dishes, and there is no difference in taste, but at present, saints will drool. It is also lacking in other businesses.

VI. Activity forms

1. Buffet, ordering food, new dishes, special dishes, etc.

2. Discount consumption.

3. Give coupons, and all consumers who spend more than RMB 111 can get coupons.

4. Free meals. All consumers who spend more than 211 yuan can get a free special dish.

VII. Activity Creativity

1. On-site guessing activity:

Colorful light (red light) cages with riddles are hung at the activity site. Set up a puzzle table.

2. Planning of performing arts activities:

(1) Award-winning questions: questions about the development history of restaurants, hotels and restaurants.

(2) Singing and dancing: find a song and dance troupe to perform, and host 1-2 people.

(3) Intersperse some songs for the audience to participate in. "Ode to Mid-Autumn Festival": Invite the audience to participate together, and all the songs are sung with the word "moon" or chanting "autumn". At least two sentences, no need to sing the whole song, the song can't be repeated, and those who sing the most songs and sing well will be rewarded (111 yuan or 51 yuan coupons).

(4) Pull beer merchants to do title sponsorship, so as to reduce the expenses and promote the increase of profits.

VIII. Publicity content

1. Activities of the celebration

2. Preferential information of the food festival

3. Mid-Autumn Festival party and other information

9. Pay attention to the novelty and completeness of the publicity content

.

X. Budget of expenses

4. Creative activity plan for Mid-Autumn Festival of catering

1. Purpose of the activity

To gather popularity and stimulate consumption through Mid-Autumn Festival promotion activities and advertising, in order to increase sales revenue and profit, on the other hand, it will leave a good impression on consumers, strengthen the confidence of consumers and employees in xxx restaurant, enhance brand awareness and reputation, and affect consumer brand loyalty.

second, the theme of the activity

"Mid-autumn night in the full moon, at this time in the horizon * * *", xxx helps you to connect with your family

third, the specific time of the activity

is to be determined

fourth, the content of the activity

1. The on-site quiz activity

A lantern riddle area is specially set up, and colorful lights with riddles are hung at the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

During the activity, 11 riddles can be displayed every day, and 21 riddles can be displayed during the Mid-Autumn Festival.

The riddle card is a small woodcut card, which is about the size of an amulet, simple in appearance and valuable for collection. On the one hand, it is a sign of xxx restaurant, and on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (xxx logo is also printed outside the sachet)

2. Giant moon cake

Make a moon cake with a diameter of 2 meters, put it in the hall for publicity, and give it to all the guests at the scene on August 15th.

prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

contact the production of giant moon cakes in advance. If this restaurant can't produce them, you can contact other places as a promotional selling point.

giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table for the reunion dinner on August 15th provided by xxx, which is worth xxx yuan.

After 7: 11 pm on August 15th, all guests who spend money in the restaurant can participate in the giant mooncake appreciation activities. The restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor to personally deliver their own cut cakes to family and friends to express their deep affection.

3. Send Peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees, etc. as the themes. The production materials are foam and other items, which are enclosed by the concierge bar and cannot be approached.

protective talisman is hung on the decorative osmanthus tree in the lobby, symbolizing peace, reunion and preciousness. Protective talisman is made of red silk and Xiao Mu brand, which are novel and have their own characteristics. All the guests who spend time in restaurants can choose a favorite protective talisman and give it to their family and friends, wishing them peace and happiness.

protective talisman gives one to each table, and if necessary, it can be sold for xx yuan.

4. Family Reunion Banquet

The chef will introduce a set menu of family reunion banquet on August 15th, ranging from RMB xxxx to xxxx (depending on the actual situation of the restaurant).

all guests who book a reunion banquet package of less than xxx yuan in the catering during the event will be given a free fruit bowl, free photos with the scenery in the restaurant and free solve riddles on the lanterns.

during the event, all guests who book a reunion banquet package of over xxx yuan in catering will be given a luxury fruit bowl and a gift box of xxx moon cakes free of charge, and they will take photos with the set in the restaurant and get a free solve riddles on the lanterns.

during the event, all guests who book a reunion banquet package with a price of more than xxxx yuan will be given a luxury fruit bowl and a luxury xxx moon cake gift box free of charge, and they will take photos with the set in the restaurant free of charge, and they will be given a solve riddles on the lanterns free of charge, and they can write a blessing lantern in their own hands.

5. Couples' Banquet

The chef will introduce a set menu for couples' banquet on August 15th, ranging from xxx yuan to ——xxxx (depending on the actual situation of the restaurant).

guests who book a couple's banquet package will be given a free fruit bowl, free photos with the set in the restaurant and free solve riddles on the lanterns.