Urban white-collar workers are under great pressure, and time is their greatest luxury. How do some people do business while working? The following is what I have compiled for you. Welcome to read!

Start a business while working

1. Why do you have two jobs

Liu Ning has two identities every day, one of which is an ordinary white-collar worker, who goes to work at nine o'clock every day, gets off work at six o'clock and has weekends; Another identity is the founder and chief marketing officer of Beijing Bocai Fangcheng Management Consulting Co., Ltd. Why do you choose this way? Liu Ning said that his family background is not good. Although he is an old Beijinger, he still rents a house with his parents. As the hope of my family, I must change the fate of my family with the success of my career. But after all, there are risks in starting a business. Especially in the past two years, China's economy has been depressed, and all its savings have been invested in its career. In order to ensure the stable income of the family, it is necessary to have a fixed job.

more importantly, the clients of management consulting companies are mostly consumer goods companies and internet companies. Working in these companies can help you to know more about the actual situation of enterprise operation and lay a better foundation for making proposals to clients in the future.

second, time allocation

so how to coordinate the time between the two? Liu Ning replied:? Kobe Bryant (NBA star) has such a sentence? Do you know what Los Angeles looks like at 4 am? This sentence is also my criterion for doing things. I can tell you something about my day's life. I gave up what my friends call nightlife to ensure enough mental sleep. I will get up on time at 5 am every day, so that I have at least 2 hours to deal with some company affairs before going to work; I have the habit of fasting at noon, which can help me have enough time to read books and take a nap, and ensure that I am still energetic at work in the afternoon. After work at six o'clock, I will go back to my own company to learn about the company's day and deal with the problems in the following time. ?

Third, clear goals

Liu Ning told reporters that the most important thing in the workplace is to know what you want. Starting a company is the most important business, so all life and work arrangements should serve the most important goal. At the end of 2113, in order to have more time to realize my dream, I gave up the position of channel operation director of a FMCG company and chose the job of assistant general manager of a health care product company. There are three reasons for this choice: first, this job is close to your own company and you can travel between the two companies at any time; Second, the work pressure is less, and you can have more time to dream; Third, there is plenty of time, and more than 41 hours can be squeezed out every week, which is enough to maintain the normal operation of the company.

At present, too many people only pay attention to the immediate interests. Earning more than 1,111 yuan is enough to make a person jump ship from a promising enterprise to another lifeless enterprise, but I don't know that such a result may ruin his life. I can only earn less than 11111 yuan here. In fact, I could have chosen to pay 1 to 2 times more than it. But I know that the result is that I can't take care of my dreams, so I'd rather give up.

Fourth, a divided life, the release of pressure

While working, obey the leadership; On the other hand, start a business and order subordinates. Two kinds of life have completely different attitudes towards life, and they also need to use completely different personalities and attitudes. Liu Ning explained it well with his own behavior? Split? Life, but he sees it as a release of pressure. Liu Ning said that during the period of starting a business, there are too many things that can overwhelm people, which constantly destroy people's spirit, and sometimes as a leader, we must put on some high postures, so as to make employees fear themselves. Especially for someone like me? Young people? Generally speaking, keeping yourself at a certain distance from employees is helpful to the better implementation of the company system.

however, it is not easy for an easygoing person like yourself to maintain this state for a long time. Therefore, working has become a means for me to relax. You can joke with your colleagues here, and the most important thing is to talk about your attitude towards the company, which is impossible in your own company. These experiences have made me understand the feelings of my subordinates better.

v. a full life

Lu Xun said? Time is like water in a sponge. As long as you squeeze it, there is always water? . I am convinced of this sentence. In 2114, I read dozens of books, obtained the certification of senior marketer and marketing director, obtained the qualification of professional manager, finished my first book, perfected the TMC marketing model, gave many lectures for enterprises and schools, and even lost 21 Jin for health. ? Only by controlling time can we control our own life? . This is Liu Ning's original words, and it is also his rule.

Liu Ning said? Keeping myself busy all the time can make me feel more fulfilled. Everyone has only a few short decades. In this year, I have accomplished what others need to do in two, three or even five years and ten years, which means I have lived a few years longer than others. ?

Starting a business while working Part II

Therefore, starting a business while working requires a lot of preparation.

Adjusting mentality is the first important thing

When we want to start a business, the main reason is that we have a good idea. Whether this idea can be sold or not depends on our action. Only when you have tried and groped will you know whether this idea will work or not. If you don't do it, you won't have a chance to know the result. And in the process, we can learn a lot. This is also our accumulation and our wealth.

Working while starting a business, on the one hand, doing two things at the same time is bound to be stressful, but it can just exercise your business management ability and the priorities of dealing with related work; On the other hand, what we need to learn is to consider the problem from the perspective of the operator, which is essentially different from completing the task while working. Many independent entrepreneurs have collapsed before they have a chance to learn this, and starting a business while working is not only more sufficient in time, but also deeper in thinking.

In fact, after many white-collar workers directly jump out to become bosses, their enthusiasm and ambition at that time will soon be polished away by the cruel reality. Coupled with the pressure of losing their wages, they have no confidence in carrying out their early career plans. It is much better to have a job foundation to support them.

it is the most attractive place to start a business while working, because it can keep people's mentality balanced and not lose their minds. There are many people who choose to abscond after failing, which is the result of abnormal mentality.

At the same time, because the new bosses have not conducted brutal business competition with real swords and guns, they lack corresponding experience in protecting themselves, corresponding business skills and active attack consciousness, and they are easily designed and crushed by their old peers. Gradually test the water, gradually deepen, so you will not be intimidated by the cruelty of business.

so adjust your business mentality and practice? Business thinking? , is a top priority.

Turning resources into capital

As a marketer, resources are the most important thing. Haven't you heard that many marketers are talking about themselves? Resources? Is it rich?

The so-called resources, for marketers, mean a huge social network, from upper-level relations to media relations, from the network in the marketing circle to the network of dealers who complete sales, etc., which are all social wealth of marketers. But these are just resources, which are not wealth in themselves.

Start a business while working. Part III

? How to turn intangible resources into wealth through tangible projects? It is the most important problem for marketers who are ready to start a business. If this question can be answered well, maybe you can become the next Mengniu, the next one? She added him? Because they succeeded by successfully integrating social resources.

at the same time, how to occupy the company while working and starting a business should also be considered? Cheap? This is also one of the resources of marketers.

Doing business involves cost consumption, such as office space expenses, communication expenses, office equipment expenses, travel expenses, customer service expenses, etc., which is a big expense after careful calculation. If you are completely separated from the company where you used to work, you will have to bear these expenses yourself. It may be that many businesses earn less than these costs in one year, especially when the business is just started, it is a typical period of high expenses and low output, which is often likely to be dragged down by these expenses.

At the same time, doing business also needs the support of many other resources, such as customer resources, management systems and archives. If you want to build these by yourself little by little, you will need to spend a lot of money and time, while borrowing the company's ready-made resources is very cheap.

learn by doing? One step, three steps?

many people start businesses, some of them get the joy of success, while others get the bitterness of failure. For entrepreneurs who work while working, it is unlikely to rely on luck. For business opportunities, decisions are made after careful consideration, and in the early days of starting a business, it is already envisaged when to admit failure and when to need further expansion.

this is not simply to set some indicators, which projects can make money, which products in the projects will sell well, how long these products need to be updated, when the new products are most favorable to go on the market, how to start the company's operation (where did the first or first batch of business come from), how to quickly lead into a virtuous circle of business, and how to further promote business?

when you start your own business, it is bound to involve management issues. It is easier to start a business than to keep it, which is a management issue. It is easy to start a company at one breath, but it is not so simple to manage this company well, manage employees, manage financial management and manage customers well. As a mature corporate operation, you can learn a lot of mature management experience and skills in the company. Don't experiment with your own business.

When you get rid of your overbearing boss and taciturn colleagues and secretly engage in business planning, you should know that you should be prepared to bear the pressure of business. When you are infatuated with the bright market prospects and the results of market feedback are not ideal, if you are not prepared, you will easily fail.

Sun Tzu's Art of War: If the husband doesn't fight, the temple counts as the winner, and it counts as much. Shopping malls are like battlefields, so? One step, three steps? Only in this way can we avoid the quagmire of failure.

iv)? Start a business while working? What project is most suitable for

China has never lacked business opportunities, but what is lacking is to find business opportunities? Eye of fire? What can seize the business opportunity? A vise? .

five years ago, there were less than 11 cities in China with medium and high-end cafes. Now more than 251 cities have medium and high-end cafes

Five years ago, Little Sheep was a 311-square-meter shop in Inner Mongolia, and now it is the leader of the catering industry in China.

Three years ago, baby products only consisted of disposable diapers and milk powder, and now the baby-friendly room has become the vanguard of a baby clothing store.

Three years ago, sporting goods stores were basically monopolized by foreign capital, and now Li Ning and Anta in China have grown rapidly.

last year, dried milk chips were unknown, and this year, dried milk chips can be bought everywhere in the street.

Last year, only Pulse was playing a one-man show, but this year's activation, screaming, he added her and so on triggered the functional beverage market to compete with each other.

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there are too many such examples, which are simply too numerous to list. Have a plenty of products, you can be an agent; Have a plenty of franchise stores, you can join; If you have the strength or ability, you can also be such a company. In fact, as long as you can join these fast-growing industries or enterprises, it is not difficult to make money.

what is rare is how you found it (business opportunity)!

what is rare is how to seize it (business opportunity) after you find it!

Everyone hopes that the business they develop and participate in will be more stable, stronger and further tomorrow. You have to think clearly? Revolution? What is it for?

purpose is the most fundamental.

some people say that my purpose is simple: I want to make money.

do you think it is easy to achieve such a simple goal?

the goal is to make money, which is simple and direct, but what about the more subdivided goal that comes with it? What about the means? If there is no follow-up goal and means, this goal is just empty talk!

Therefore, you should clearly answer a series of questions before you can know whether your goal of making money is feasible:

What industry are you going to enter? Whose money are you going to make? What do consumers need? Who is the most powerful enterprise in this field? Who is the most competitive enterprise in this field? Which company's practice can most impress consumers in what area? From the consumption trend of consumers, what changes will create opportunities in the future? What kind of ways can you take to enter this industry? After you come in, what kind of threats will other competitors pose to you?

There are many questions, but in the final analysis, marketers should effectively use their own resources and abilities, so as to effectively identify projects, and then it is possible to start a business while working.

　? Have money and technology? Go it alone

Going it alone is the most risky, but if you can seize the market opportunities, you will get the highest income. And sometimes, going it alone doesn't necessarily require a lot of money. As long as your business model is impressive enough, it is not difficult to find investors or partners.

it's not difficult to start a company, but it's very difficult to run an enterprise with products as the carrier. From production to procurement, from sales to distribution, from product design to brand promotion, a lot of things can easily make new bosses feel overwhelmed. Besides, the huge start-up capital has also discouraged many entrepreneurs who want to do business.

so? Have money and technology? Some entrepreneurs don't need to open a big company, but the company's main business must be very clear. All efforts are made in one place to form their own core competitiveness, and the rest are in cooperation with the society. From production to distribution, many links can be outsourced.

the biggest problem of going it alone lies in the capital chain, three months or six months? Can you make the cash flow roll smoothly?

if you can't start the cash flow into a virtuous circle, the result of going it alone may be miserable.

of course, if it is successful, the return will be amazing, and it will be immediately available. High salary and extreme poverty? Enter? Have a car and a house? The super elite.

　? Creative, a little? Do consulting and attract investment

Some marketers are creative and familiar with certain industries, so they should try to make one product and one.