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Start "Return to Working Mode"! How can the automobile industry recover the "lost month"?
On February 24th, a Volkswagen LaVida slowly drove off the production line. Only four days later, SAIC Volkswagen became the first car company in China to welcome the 22 millionth car.

This is a microcosm and a sign that China's automobile industry has begun to return to normal track.

"I look forward to returning to work as much as I look forward to the first date, and I miss the morning rush as much as I miss my first love." This is a message from a car company employee in a circle of friends after the Spring Festival. After the unprecedented Spring Festival holiday, the automobile industry has also ushered in an unprecedented "return to work". Everyone is wearing masks, queuing for temperature measurement, and disinfection measures can be seen everywhere ... The working style of autobots has also changed a lot this spring.

For the automobile industry with complex supply chain, the seemingly simple word "return to work" is actually not simple. Because the epidemic situation is being controlled all over the country, most places are in isolation, which also brings considerable difficulty to enterprises to resume work and production. Due to the epidemic, the entire supply chain of the manufacturing end of the automobile industry has been affected. In addition, logistics and sales have also been deeply affected-from suppliers to OEMs to distributors, it will affect the whole body.

In the past month, the delay in resuming production has brought immeasurable losses to China and even the global automobile manufacturing industry. Although there is no authoritative statistics, some media have converted from the statements and published data of various automobile companies, and China's automobile manufacturing industry may lose 20 billion a day.

"Make up" the lost month! When all China is working hard, there is good news from the automobile industry.

From February 10, the headquarters park of Geely Group resumed work, and the production base resumed work during February 15 -25.

Since February 10, BAIC has resumed production in an all-round way. The company pays attention to epidemic prevention and stable operation of the "double-track" campaign, and strives to build a "high, new and special" industrial structure around the overall layout of R&D, production and consumption.

On February 17, the production line of Guangzhou Automobile Group's vehicle enterprise was "fully fired". GAC Chuanqi, GAC New Energy, GAC Honda, GAC Toyota and GAC Fick officially resumed production.

/kloc-from February, 2008, the epidemic prevention and resumption of production in the national production base of Great Wall Motor sounded the "Charge". Four major vehicle production bases in Baoding, Xu Shui, Tianjin and Chongqing have resumed production, and factory construction projects in Pinghu, Taizhou and Rizhao have also started.

Even in Hubei, which is at the center of the epidemic. Dongfeng Commercial Vehicle also partially resumed work on February 20th, becoming the first representative of Dongfeng Group in Hubei Province to resume work.

In addition, SAIC Volkswagen, Changan Automobile, Southeast Automobile, BYD, Chery Automobile, Tesla and other major car companies have all resumed production. By the end of February, the auto industry's return to work rate had exceeded 80%. The automatic production line runs at high speed, AGV logistics vehicles shuttle back and forth, at the same time, the workers on the assembly line are busy wearing masks, and the staff in public areas are doing disinfection over and over again ... This scene has become the "new daily life" of the automobile industry.

Facing the "lost month" and the infinite extension of Beijing Auto Show. The automobile industry has found a solution-in the face of the impact of the epidemic, most new cars originally scheduled to go on the market in the first quarter have chosen to cancel the high-profile offline conference and release them online instead.

Automobile manufacturing is a highly coordinated chain industry, and whether the upstream accessory channels are unblocked also affects the overall situation. After experiencing the test of "supply interruption crisis", parts suppliers also began to resume normal production-except Wuhan and Xiangyang factories, Webster had fully resumed work before February 17; Another parts giant, Bosch, whose 38 factories in China have fully resumed production except a thermal technology factory (non-automobile business) in Wuhan; In addition, parts suppliers such as Visteon, Valeo and Sheng Jun Electronics have basically resumed production.

At the other end of the automobile industry, there is also a breath of spring. According to the latest data of china automobile dealers association, as of February 28th, the nationwide dealer opening rate exceeded 80%. At the same time, in the face of the virus epidemic, the automobile industry has also increased new service measures accordingly. Network marketing and on-site car sales have sprung up and become the main modes of car marketing during the epidemic period.

No matter when the epidemic ends, it is certain that we have really witnessed history. Car companies that have survived this epidemic will have a place in the market in the future. Although the epidemic will have a negative impact on the automobile industry in China in the short term, it will also promote the survival of the fittest in the whole industry. Some small-scale and weak parts suppliers, distributors and even OEMs may fall down because of this, but the space left can make those surviving enterprises live better.

The auto industry may only need a few months to wait from returning to work to real recovery!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.