Hello, now for you to answer (purely original, please do not copy and paste)

Open hot pot store, in the form of a chain of franchises to cut is a better choice, while joining the need for a certain brand to join the cost, but you go to observe, research for a period of time, research more than one brand you will find that some brands charge a lot of money, while some brands charge a lot of money is very low, and even do not want to join the cost of fees are there. What's going on here?

In fact, this is a brand power of the reason, to create a brand is actually very simple, but the difficulty is to let a brand to form an industrial reputation as well as industrial awareness, such as you a small unknown brand, what do you charge a higher fee to join the cooperation? In addition, some of the net red brand also need to be through the hype and so on to confuse people who are interested in opening a store, and more fast recruiting type of brand to set up an extremely deep set.

The significance of charging a franchise fee is that the investing owner can participate in the hot pot industry in the form of brand franchise cooperation, so that he or she can use the brand's door, VI, base materials, etc., in addition to learning from the brand's mature operational techniques and programs, which is also an intangible wealth.

Some people say that joining is not recommended, this is a very layman's statement, the significance of joining the cooperation is not only directly with the brand's flavors, while the brand's store through the years and years, the accumulation of a wealth of mature management and operation of the guide, the big brand will also be a one-on-one guidance to the cooperative store operations, so that shopkeepers less detour, less pit, which is to join another! The main point is that it is important to have a good understanding of the meaning of the word "business".

So the key to two points, one is whether you choose the brand has a strong operational capacity, can bring what help, if they encountered operation, management difficulties, the brand can not even help you to develop solutions, which is to join the drawbacks of the existence of a small brand, so that you go to the cooperation of the brand and what is the significance of it? There is also a suggestion to avoid the net red, fast recruiting class brand (remember).

Above, the original answer, peer please do not copy forward (or report), such as satisfaction, hope to adopt, praise.