In the past few days, China's Huashang Financial Center project has been on fire again, all because of a poster.

In 2015, a slogan that read, "The high mountains and flowing water have become a big game of chess, waiting for three or five friends," made the China Business Finance Center a quick hit in Chengdu's real estate industry.

In fact, in recent years, Chengdu real estate marketing sector is no lack of developers out of helicopters to take customers to see the situation, send parking spaces, send property management fees, send furniture, send luxury cars and other marketing means is also the more play the higher, and in 2016, Itai-Tianjiao is claiming to buy a house to send a helicopter private license (helicopter private pilot's license), but claimed to be sent to the helicopter, China Business Finance Center is still the first.

Huashang, in the end, what a chess game?

"Nothing like that"

China's Huashang Financial Center is located in the center of the CBD of the Financial City in Chengdu's high-tech zone, and is a mixed-use project that combines offices, international residences, condominiums, and businesses. Promotional posters show that when you buy a 350-square-meter or 700-square-meter duplex mansion with a floor area of 350 square meters or 700 square meters in the Huashang Financial Center, you will be presented with a Bell 505 helicopter of the same model as the movie "China's Captain".

The Daily Economic News reporter dialed the phone number published on the WeChat public number of China's Huashang Financial Center, customer service personnel said that "the residential part of the project has been sold out, and is currently on sale for the apartments and offices part", as for the purchase of luxury housing to send helicopters, the other side said, "I do not know! The company's business manager said, "I don't know, but I'd like to consult with the project's business manager".

Subsequently, the "Daily Economic News" reporter and according to the phone number provided by the customer service staff, contacted the commercial manager of the project, the answer is the same - do not know.

After bouncing around a number of times eventually contacted the poster of the Sichuan room store more luxury residential institutions a sales agent Yang Jun.

Qixinbao show, Sichuan house store more network technology limited company was registered in March 16, 2019, registered capital of 5 million, the main business involves network technology development, information systems integration, real estate economy, real estate marketing planning.

"The project only has the last two sets of housing left, a set of 350 square meters, a set of 700 square meters, the unit price of 150,000 yuan / square meter, the price can also be negotiated with the developer again." Yang Jun said, these two sets of housing are currently held by the channel sales, and not by the project real estate consultant sales. This also explains the reason why the real estate consultant said the residence has been sold out.

As for whether to buy a house to send helicopters, the other party admitted that this is true, "the purchase of 350 square meters of household type, send 7 million worth of Robinson R66; buy 730 square meters of household type, send 15 million worth of Bell 505." But Yang Jun also said that the gift comes with certain conditions, "need to pay a certain amount of money. "You need to pay a certain fee, and the specific payment standard needs to be communicated on site."

"This is just a gimmick, wool is out of the sheep, even if the said buy a house on the gift, in fact, is also calculated in the total price of the house." Yang Jun was honest, "I suggest you don't want a helicopter, later you have to consider parking, route application and other issues, and you have to pay millions of maintenance and other costs every year, it's not cost-effective."

According to Chengdu Housing, on May 1, 2015, the first batch of China's Huashang Financial Center opened to launch Building 3 and Building 4, with the main type of 88 square meters suite one and 133 square meters suite two, at an average price of 18,000 yuan/square meter.5 years, the project's unit price has risen by nearly nine times, and the 40-year hardcover apartment product Jiaotongzi Mansion, which is currently on sale, is priced at 60,000 yuan/square meter.

According to Shell Housing, the project is currently for sale in the second-hand source***28 sets, the lowest unit price of 30088 yuan / square meter, the highest unit price of 44606 yuan / square meter. Surrounding the same Chengdu luxury residential representative of the good reputation of the peak of the second-hand prices are also in the 40,000 yuan / square meter, apartment prices per square meter in the 15,000 yuan to 20,000 yuan.

For the "buy a house to send a plane" "unit price of 150,000 yuan / square meter," said the channel business financial center project marketing director Xiao Jie said at first: "There is no such thing, we did not authorize any channel company to sell. Authorized to any channel company for sales." And said, "The poster mentioned in the listings have long been sold, the owner if you want to sell, how to sell is the owner's own choice."

However, after the marketing manager said, "We do have a relevant channel partnership with the house store, but only authorized to the other side of our apartment part of the sales of Jiazi Mansion, residential part of the Huashang Mansion did not authorize. Poster in the listings of the owner is currently abroad, according to our contact with the owner after learning that the two sets of listings are not authorized to the channel provider."

In fact, in the past two days, the reporter found in the Beili video website, a named "room Liang a Meng" UP master uploaded a "Chengdu, the Wolf of Wall Street to live in the 100 million mansion what looks like" video, the Huashang Mansion carried out a detailed introduction, in 3 minutes and 25 seconds of the video, in which the owner of the poster is not authorized to the channel. In the video, at about 3 minutes and 25 seconds, it is clearly stated that the price of the residence is 150,000 yuan per square meter.

Luxury residential area to open a bed and breakfast

Chinese Financial Center developer is Chengdu Grandia Real Estate Co., Ltd. but backed by the Overseas Chinese Phoenix Group, which has a modern agriculture, industry, finance, overseas investment and trade, real estate, and other multiple complete industrial chain, mutual support, business throughout the world. The company also previously developed the Overseas Chinese Phoenix-International City project in Chengdu.

Since its debut in 2015, China Overseas Chinese Financial Center has been positioned as a high-end luxury residential property, especially the circle marketing of "a thousand gold to buy a house, ten thousand gold to buy a neighbor" and "let the good people with the good people", which has allowed Overseas Chinese to be in the midst of the many trafficked lots, trafficked scales, The fierce competition in the luxury residential market, which is selling location, landscape and technology, has made Huashang stand out and become a dark horse.

But at the same time, the project's office products have also been exposed to the refusal of the whole floor to buy the contract event, just because the other company has too many employees, the comfort of the office environment of the employees after moving in can not meet the standards of Huashang.

And behind a variety of fancy marketing is a variety of rights frequently encountered by Huashang in 2019.

First, in August 2019, media reported that 12 B&Bs had opened in the 40,000 yuan/square-meter luxury residential community, making it impossible for owners to experience the privacy and security of a luxury residence.

Then it was trolled by owners posting online about the high cost of underground parking. Today, the price of 150,000 yuan per square meter is a new market price in Chengdu, catching up with luxury properties in first-tier cities.

For parking fees, B&B and other disputes, the project manager said the project did exist before, but later has been negotiated with the owners to solve the problem.

Objectively speaking, the positioning of the project is high-end, the idea is to bring together the elite class, so that ideas, experience, taste similar people together, so that the value can be highlighted. Because of this, the value of luxury housing will be more prominent. But the owners of Huashang Financial Center and Huashang Jiaozi Mansion, but because of the sky-high parking fees and a large number of lodging gatherings, so that these "good people" owners are caught up in the continuous rights defense.

Today, Huashang is rumored to be launching a "buy a house and get a helicopter free" program, which has once again become a marketing gimmick for the local community.

But in a way, the Chinese businessmen have won.

But in a way, the Chinese businessmen won.