Chapter two? Entry notice
Rule number two Tmall can decide whether it is allowed to settle in according to the actual situation (including but not limited to brand demand, company operating conditions, service level and other factors); At the same time, in the application and subsequent operation stages, Tmall can ask customers to provide other qualifications; Tmall will update the access standards from time to time according to the relevant national regulations, the development trends of various industries and the purchasing needs of consumers.
Rule three. Merchants must provide information and materials truthfully.
( 1)? Please be sure to ensure the authenticity of the relevant qualifications and materials provided by you during the application and subsequent operation (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity and validity of the documents first). Once the qualification or information is found to be false, your company will be included in the list of dishonest customers, and Tmall will no longer cooperate with you;
(2)? Merchants should truthfully provide their store business entities and related information, including but not limited to information such as agent operators and actual store business entities;
(3)? Tmall has relevant regulations on the change of merchant information and data, but if a merchant changes the information listed in the second paragraph, it shall inform Tmall in writing fifteen days in advance.
Store deposit:
Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to the Tmall service agreement and Tmall rules, and to pay liquidated damages to Tmall and consumers according to the Tmall service agreement and related rules when the merchants violate the rules.
The renewal merchants shall pay the deposit of the following year in one lump sum within the time required for the renewal of the lease in the current year, and the newly signed merchants shall pay the deposit of the current year in one lump sum after the application for settlement is passed. According to the nature of the store, the deposit amount of the store is as follows:
(1) Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 65,438+10,000 yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;
(2) Franchised stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 6,543,800 yuan +0.5 million yuan, and the deposit for stores holding registered trademarks is 6,543,800 yuan +0.5 million yuan;
(3) Description of special categories:
1, the flagship store, and the store deposit is RMB10.5 million yuan;
2. The store deposit for operating special commodities (such as imported commodities) that have not applied for registered trademarks in Chinese mainland is 6.5438 yuan +0.5 million yuan;
3 "book audio-visual" flagship store, store deposit 50 thousand yuan, store deposit 65438+ 10 thousand yuan;
4. "Electronic ticket voucher"? And the deposit of "telephone communication" is 654.38+0 million yuan;
5. The deposit for flagship stores and specialty stores below the first-class category of "service category" is RMB 6,543.8+0,000, and the deposit for specialty stores is RMB 6,543.8+0,000:
① food and beverage vouchers;
② Online shop/network service/software;
③ Personalized customization/design service/DIY;
4 movies/performances/sports events;
⑤ Decoration design/construction/supervision;
6. Consumer card;
⑦ Interior designer;
The deposit for the flagship store and specialty store of the first-class category of "Education and Training" is RMB 654.38+RMB 00,000, and the deposit for the specialty store is RMB 50,000;
"Shopping vouchers"? The deposit for flagship stores, specialty stores and franchise stores of Class I is 654.38+10,000 yuan.
"Medical and health services"? The deposit for the above "medical service" secondary store is 300,000 yuan;
The deposit for the second-class store of "AppStore Top-up Card" under "Life and Entertainment Top-up" is 654.38 yuan+00,000 yuan;
Under the service of localized life, the deposit for flagship stores and specialty stores of "Sports and Fitness", "KTV", "Beauty Salon/Body Manicure" and "Leisure and Entertainment" is RMB 654.38+million, and the deposit for specialty stores is RMB 654.38+million;
6. The deposit for the following categories of "health products and medicines" is RMB 300,000: ①? "OTC drugs"; ② "Contact lens/nursing solution"; ③ "refined Chinese herbal medicine";
7. "Online Games and QQ"? The deposit for flagship stores and specialty stores is RMB 6,543.8+0,000, that for specialty stores is RMB 6,543.8+0,000, and that for specialty stores under the category of "online games and QQ" is RMB 500,000;
8. The first-class category "new car/used car" under the category of "cars and accessories" has a deposit of 654.38+10,000 yuan.
(4) When the store deposit is insufficient, the merchant shall make up for it within 15 days. If it is overdue, Tmall will supervise the store until it is completed.
Extended data:
Entry restriction
According to Tmall's 20 18 entry criteria:
Article 11? Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.
Article 12? Tmall does not accept applications from brands that have not obtained a trademark registration certificate or a trademark acceptance notice (except for some imported goods), nor does it accept applications for pure graphic trademarks.
Article 13 Brand restrictions:
( 1)? Alibaba Group Holdings Limited and its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba") have the same or similar brands and businesses;
(2) Brands ending with "net" and "net goods";
(3) Trademarks containing trade names, generic names, famous people or place names;
(4) Brands identical with or similar to well-known brands.
(five) including other brands that are not suitable for entry.
Article 14 If the name of an enterprise contains the following font sizes, it is limited to entry:
( 1)? Alibaba Group Holdings Limited and its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba") have the same or similar brands and businesses;
(2)? Same as or similar to well-known brands. ?
(3) Including other inappropriate font names.
Tmall official website: Tmall 20 18 Qualification Rules
Tmall official website: Tmall's 20 18 entry standard.