the market is more diversified. according to the analysis report of China catering O2O market foresight and investment strategic planning from 2116 to 2121 by prospective industry research institute, in recent years, with the domestic economic downturn and the national anti-corruption, the high-end catering market has a strong willingness to be hit hard, and in addition, mass catering is actively looking for a breakthrough in the increasingly fierce competitive environment. In this context, as the country vigorously promotes the development of online to offline, it is expected that catering O2O will receive great attention.

catering O2O refers to the e-commerce mode that merchants publish catering information and services online, and consumers consume online and eat offline. Compared with traditional catering, catering O2O has the advantages of low cost, great influence, grasping market demand with big data and other technologies, and accelerating innovation in the catering industry. At present, the catering industry is undergoing a deep transformation, and the consumption pattern of eating out or ordering takeout in urban life has matured, which has become an important foundation for the development of catering O2O.

At present, there are four modes of catering O2O, namely, the take-away platform represented by Baidu take-out and Hungry, which is an important part of catering O2O and is deeply loved by the capital market. Group buying platforms represented by Meituan and Baidu glutinous rice, which started earlier, are the main catering O2O platforms in China; The comment platform, represented by public comments, brings together a large amount of restaurant and user information, which plays a role in market cultivation; The ordering platform, represented by the small ordering secretary, is committed to helping users book dining seats and food online, which can improve the quality of users' dining. Among them, Meituan take-out and hungry are far ahead, and Baidu take-out has become a giant with Baidu's huge subsidies and vigorous promotion.

According to the report of Forward-looking Industry Research Institute, in 2114, the scale of China's catering O2O market was 94.37 billion yuan, up 51.5% year-on-year, and the number of users was 89 million, accounting for more than 1.3 of China netizens. Considering the high consumption frequency of the catering industry, it is easy to form a large-scale market; Mobile internet; With the gradual increase in the penetration rate of O2O, it is conceivable that the development prospect of catering O2O in the future is extremely broad. It is estimated that the market scale of catering O2O in China will exceed 211 billion yuan in 2117.