Growing vegetables in rural areas has great market prospects and is the choice of many people with lofty ideals. However, there is an environment for growing vegetables that must be solved-that is, sales. No matter how good the food is, it can only rot in the ground if it can't be sold. How to run our business at this time? So we must solve this problem. How do you sell vegetables?

How to sell vegetables?

These six sales channels must know:

Wholesale market 1

The model of wholesale market is very simple. The origin is transferred to the distribution center, then to the farmers' market, restaurants, and finally to consumers. The channel is dominated by bulk agricultural products, such as Chinese cabbage, garlic, eggplant, watermelon and apples. Moreover, the transaction is obviously seasonal, and the products supplied are mainly seasonal vegetables and fruits. Undeniably, wholesale is still a main and basic channel for agricultural products.

2. Shang Chao

Supermarket has the characteristics of scale, chain and intensification, which is more suitable for the sales of our brand products. In addition to packaged food, some of our preserved original ecological agricultural products will also attach importance to and make some brands in this channel, so rice flour oil is also very mature, and supermarkets have become the main consumption channels of these products. Shangchao has such advantages, but it also has some disadvantages, that is, the entry threshold is relatively high. Similarly, for operators, whether enterprises or shops, your operational ability and organizational test are very large, and it is easy to fall into hidden losses.

Step 3 feed

Catering is a very popular digestion channel for our agricultural products, but there are many problems. For example, it is difficult to enter the channel. There are many gray chains in this channel, such as the executive chef, including the boss and the purchasing manager. It is difficult for us to handle it through public relations, because a restaurant needs more varieties and takes a long time, and most enterprises do not have this ability. Third, the account risk is relatively high. Another statistic is that 8% of restaurants in Beijing are closed or transferred every month.

4. Specialty store

Some brands are realized through specialty stores. What are the characteristics of the specialty store? It has many functions such as sales, brand display and consumer cohesion. For example, the most successful pig in recent years is 1, which has opened more than 500 stores in five years, some independent stores and some in-store stores, with sales reaching 500 million yuan, and 1 has become a brand. But in recent years, there have been some situations, that is, the viability of shops began to decline. For example, it faces some shocks, one is the impact from the cost, the house price keeps rising, and the manpower keeps rising, so that the output of a single store is out of proportion to this cost, and another point is the change of everyone's habits. Many white-collar workers began to buy jujube online through e-commerce channels, which made your store sales decline. This situation makes us think about the future direction of specialty stores. How to further integrate with regional consumers?

5. Electronic commerce

This is a channel that we all pay close attention to, and it can also be said that e-commerce is the next development direction of our channel. The main ways to sell agricultural products through e-commerce are B2C and C2C. B2C is a consumer-oriented enterprise. This platform has been widely concerned by sellers and enterprises, but it is actually difficult to make a profit as a platform. The other mode is C2C. As a farmer, opening a shop on the network platform to provide services for consumers is actually the networked embodiment of our small-scale peasant business model, and it is also difficult to solve the problem of standardization and branding of agricultural products, and the complaint rate is relatively high. The combination of online and offline experience of our e-commerce may solve the marketing of agricultural products.

6. Community

This channel attaches importance to circle marketing and sticks to users. The key is to get through the cost period smoothly. Secondly, can there really be good products? Often enterprises will have many products when they develop their members. With the membership, the proportion of complaints and cancellation of orders has increased because of the decline in service quality. The third is how to improve the stickiness of customers. We know that managing people is the most difficult thing, and managing people's hearts is even more difficult. In addition, due to the limited number of members, the prices of most membership products are generally high.

How to sell vegetables? In short, vegetable farmers should establish their own sales channels in long-term vegetable planting, which is gradually established. We should pay attention to this channel at ordinary times. When vegetables are difficult to sell or unsalable, we should try our best to sell them, so as not to let us work hard in vain.

What if vegetables don't sell well? Do you know these marketing methods? Come and have a look. It is a common phenomenon that vegetables are not easy to sell at present. When analyzing the research reasons, large area and large output are the main reasons, and the knowledge level is high. But when it comes to the reason, many experts attribute it to farmers. Generally speaking, farmers don't have too many ideas when planting. They just follow the trend of others and plant whatever they see. Is it really just because farmers are stupid enough to know that they want a variety of areas? The strategist consulted a friend with a variety of vegetables. There are many factors that have no choice, but they are hidden in them. People who have never experienced pain don't know. In other words, military advisers have always believed that farmers in China have great wisdom and ability. If they were not forced, how could they go to Humen to know that there were tigers on the mountain? In fact, growing vegetables has to face three mountains. The first is how to grow, the second is how to grow, and the third is how to sell. According to the normal contact and understanding of the strategist, plus the friends of the vegetable farmers, how to plant the second mountain is not an obstacle at present. Even if it is not good, it will master the method for the second time. At present, the core of the problem is what to plant and how to sell it, especially for what to plant. We vegetable farmers do have many setbacks and difficulties. The cost of developing planting habits and changing risks is very high. A vegetable grower's friend's vegetable planting area has built facilities according to local planting habits, such as Yunnan leafy vegetable greenhouse and Shandong melon greenhouse. He is a tailor who can change without changing. The varieties in the vicinity are very different, and the accounts are very difficult to calculate. Small change will be expensive. Most importantly, we will be able to make money by changing. Vegetables should also line up to enter the market, and it is more difficult to sell if you don't pay attention to the wind direction. What we are doing now will become queuing in a city and growing vegetables in various places. Without a certain scale, sales will become a big problem and it will be difficult for the consignee to come. If you don't follow everyone, you have to find another way. Unless you have your own sales channels, there are only a few people in a place, and it is difficult to sell to anyone because of its small area and output. Just don't follow the crowd. Therefore, it is a relatively safe plan to plant what others plant and what they plant. No vegetable is hard to sell or choose. In the past, everyone said that the price of a certain variety was good for a long time, but now this feeling is gone. Instead, there are no unsalable varieties of vegetables. Look at the historical price of vegetables. Although there are so many varieties of vegetables, it seems that there are few to sell. Especially in the past two years, it is difficult to sell anything. Agricultural supply and demand information is not perfect, and growing vegetables is like gambling without confidence. At present, the basic situation of China's agriculture is that there is very little real and effective information. However, as a vegetable farmer, he (she) can only grow. He or she can only find a way from his or her environment. If the information and data are clear, how much do you plan to plant in a certain area, when to put it on the market and what is the output? Only early warning can form a virtuous circle, otherwise it will be like gambling without confidence. Looking back, in fact, what vegetables farmers really grow is a worldwide problem, which cannot be summarized in a few simple words. Just like the problem of vegetable farmers blindly following the trend, in fact, this is only a superficial reason, not a deep-seated reason. It is not that our friends don't want to change. This is not to say that we are willing to follow suit.

Vegetable promotion plan

1. Purpose: Establish brand image, increase sales, open up sales channels and cultivate terminal stores.

Second, sales channels: high-end community promotion.

Third, the specific implementation plan:

1. Promotional sales: 6.5 yuan/kg 1 kg box is affixed with company logo, 5 yuan/kg 1 kg-1.5 kg box is affixed with company logo, with Thai handbags.

2. Try to eat: wash cucumbers and pumpkins in advance and taste them for free, so that consumers can understand the advantages of the products and promote sales.

3. Distribution: 0.5kg of cucumber and 0.5kg of milk melon, packed in Thai environmental protection plastic bags, distributed to consumers free of charge. When sales are good, sell inferior products.

4. Develop terminal stores: develop nearby convenience stores while promoting in high-end communities, and use them as sales outlets after promotion. Unified price: cucumber 5 yuan/kg pumpkin 6.5 yuan/kg unified supply price: cucumber 4 yuan/kg pumpkin 5.2 yuan/kg.

Two. Prepare promotional materials and other materials:

1. Environmental protection plastic bag printed with the words "Thai":

2. Sorting box: 4 pieces

3. Trays: 2

4. Fruit knives: 2.

5. Price tag: Take pumpkin as an example: The purpose of unifying the marketing price of 6.5 yuan /500g is to have room for price improvement after opening the market.

6. Seal: used to seal the packaging box to prevent the owner of the terminal store from selling the inferior products and returning them.

7. Exhibition board: 2.4m * 1.2m, 2 aluminum-plastic plates, pictures and inclined L-shaped steel pipe iron frame, focusing on enterprise promotion and product category introduction.

8. Promotion desk: I'm contacting the manufacturer to temporarily replace it with a square table and a light green tablecloth.

9. Sun umbrella: contact the manufacturer.

10. Four-corner sunshade: contact the manufacturer.

1 1. TV and audio

12. At present, buy two speakers that can record: record the propaganda words in advance, and play the contents circularly: green, natural, safe and healthy. Welcome to Jieyuantai organic vegetables.

13. Promotional clothing: contact the manufacturer.

14. Tripartite sales list: used when supplying goods to terminal stores.

15. Cucumber packing box:

16. Design statistical table of terminal store information: make statistics of terminal store information, establish customer files, and prepare for further development of outlets and design of distribution lines.

17. Handbags: made by the company.

18. Promote the elimination of Chinese characters: organize a brief introduction about cucumbers and milk melons of enterprises and companies. Everyone should keep it in mind and use standardized language. When introducing products, avoid attacking the shortcomings of similar dishes on the market at present, and only introduce the characteristics that our products are superior to other products.

19. Make the information card of the special retail store in Thai: write down the store name, address, telephone number, contact person and other information.

20. Transparent disposable gloves: 2 packs

2 1. Garbage baskets: 2.

22. Plastic wrap: extra large, which can cover the tray.

23. Device for holding water: After the cucumber is cut with a fruit knife, it is washed with water and placed in the designated position.

Four. Tasting process: the introducer introduces-the taster prepares-puts on the handbag-takes out the washed cucumber and milk melon-puts it on the tray and cuts off the tail-takes part or the whole one for consumers to taste. Introducers should be separated from tasters, who should avoid talking and pay attention to hygiene during operation.