SMS for activities to customers

SMS for activities to customers. Everyone in sales wants their customers to buy the products they promote again, and there is no lack of communication between them. Let's take a look at it with me. SMS for activities to customers. The first step is to establish a relationship (greeting) <

2. Send the first round of short messages, mainly greetings;

Step 2, generate interest (classic jokes, health knowledge, news broadcast, decoration tips), and stick to

1, and send classic jokes, health knowledge, news broadcast, decoration tips every 1-2 days;

2. The time of sending the short message is usually 9: 11 a.m.;

3. insist on sending it once every two days during the activity, so that customers always know the existence of the brand;

Step 3, effective transaction (offer notification, inviting guests into the store)

1, content of the offer;

2. What are the benefits to customers?

3. Send an activity discount notice every Thursday at around 4 pm, and invite guests into the store.

Step 1: Establish relationships

1. Weather changes

When summer comes, mosquitoes come to report, and mosquito nets show their talents; Fly harassment, beat drive away; When the temperature rises, the fan air conditioner starts; Kindly remind friends that everything is moderate, enjoy the cold moderately, and be careful not to catch cold! XX brand sales consultant XXX wishes you a safe summer.

2, holiday wishes

For you to "end" the happiness of your life, for you to "end" the sweetness of your life, for you to "end" the peace of a year, for you to "end" the health of a season, for you to "end" the good fortune of a day, XX brand sales consultant XXX wishes you a healthy Dragon Boat Festival!

3. Birthday wishes

The sea is full of water, spiders, legs and peppers. He's so hot. I don't regret knowing you. XX brand sales consultant XXX wishes a happy birthday and smiles from ear to ear every day.

step 2; Maintain customer sentiment

1. Life motto

Persuade yourself, which is the victory of thought; Touching yourself is the sublimation of the soul; Denying yourself is the transcendence of character; Conquering yourself is the maturity of life. Grasp yourself, happiness is in your hands.

There are three things in this world that others can't take away: one is the food you eat in your stomach, the other is the dream hidden in your heart, and the third is the book you read in your brain.

2. Health care

The secret of health: it is good to live in moderation and not be addicted to tobacco and alcohol; The diet is thick and thin, and the fat is eaten less; Like to eat fish and shrimp, vegetables and fruits are good; Regular daily life, insist on taking a nap; Walk ten thousand steps every day, and you will never get old in a hundred years!

radiation protection tips: keep your distance from the internet, and don't forget to wash your face with clean water; The refrigerator handle radiates, and the door should be half a meter away; Anti-crack of microwave oven, wear anti-radiation apron; Stay away from your head when the phone is connected. A brand of furniture XXX wishes you a healthier life without radiation!

3, car maintenance technology

car leather seat maintenance, as far as possible two feet away from the heat source, exposure to the sun for a short time, use a vacuum cleaner to absorb dust for a week, do not use a hair dryer to blow dry the leather quickly.

4, traffic conditions

compiled according to the actual situation.

5. Happy joke

On the long-distance bus, the ticket inspector looked at an old lady's ticket and said, "This is a ticket from Shanghai to Beijing, but this bus is for Guangzhou." The old lady looked at the ticket inspector seriously and asked, "What should I do? Didn't even the driver find that he was driving in the wrong direction?"

6. Weekend blessings

Yesterday passed, tomorrow passed, and I was happy every day; Too busy, too idle, and live a good life; If you are poor, you will be rich, as long as you have no worries; I have laughed and laughed. I wish you a happy weekend.

7. Beauty and skin care

Never neglect the neck, chin, ears, etc. When sunscreen is not fully applied, it will cause uneven skin color and become a big face. Avoid exposure to sunlight from 11 am to 3 pm.

9. Decoration is environmentally friendly

Formaldehyde, benzene and lead in the decoration materials that are not environmentally friendly are harmful to health, especially to pregnant women and children. XX brand sales consultant XXX, you choose environmentally friendly decoration materials and enjoy a safe home life.

11, Feng Shui collocation

Those who avoid water should not put fish tanks at home, which is not what the outside world knows. As long as you put fish tanks, you can gather wealth. If you live in the five elements, you need to be clear about your likes and dislikes, and you should avoid them at home.

Evergreen potted plants are good for your family. Due to the improvement of the quality of life, in order to increase the indoor greenery, evergreen potted plants are good indoor decorations, but you must choose evergreen plants with strong vitality, which are not easy to wither and shed leaves.

Step 3: Promotional activities

1, XX brand XX products, free trial activities are in full swing ... Edit the short message and send it to XXX, then you can sign up.

2. Want to know how important XX is in our home decoration? If you want to call the hotline: XXXXX, XX brand specially invites XX experts to carry out home improvement consultation classes, and call the toll-free number to grab a seat.

3. upload happiness and pass it on, and you will get 511 yuan discount when you enter the store. Visit XX brand official website to participate in photo collection activities! Upload photos, have the opportunity to get XXXX goods worth XXXX yuan, and get them for free! Believe it or not! Words of sending short messages to customers to engage in activities 2

1. Pay attention to emotions on the mobile phone short message mass sending platform:

Sending birthday wishes and holiday greetings to customers by using the short message mass sending platform is an expression of customers' emotions, and the purpose of doing so is to gain customers' trust in you and increase their goodwill towards you. In-depth emotional marketing can not only establish your brand image in customers' minds, but also gradually increase their goodwill towards the brand. It can also make customers feel that any information you send is related to him, and always think about his interests from his point of view. This kind of emotion that will impress users invisibly can stimulate customers' desire to buy to a great extent, and they are also willing to share your products with people around them, so that the transaction will be relatively easier.

Second, pay attention to the trigger of the mobile phone short message group sending platform:

The word "trigger" can be defined in the industry as: let customers always think of a specific product or service at a specific time and environment, so as to maintain special attention to a certain product or service. By triggering the sending of short messages on specific festivals or important dates for customers, short message marketing can achieve good results. However, if the trigger time or frequency is disordered, it may cause customer loss.

Third, the mobile phone short message group sending platform should pay attention to the practical value of short messages:

Practical value means relevance, and sending irrelevant short messages to customers will not only waste resources but also make customers resent you. Short message group sending should select relevant content sent by customers, such as: how to participate in activities? How to get the prize? How to do it? Matters needing attention or related information that cannot be done, etc. Only by conveying valuable information to the customer can he gradually increase his goodwill and trust in you, so that it is possible to create more trading opportunities in the future. How to send short messages to customers for activities 3

How to send short messages to customers to improve the marketing effect of short messages

First, don't always send promotional short messages

The most short messages we receive on our mobile phones are promotional short messages from merchants, especially before holidays, double 11 and other big promotions, and the content of short messages is similar, such as discounts, full reductions and spikes. I have seen so many short messages, and I really have no desire to buy. Therefore, enterprises can send some unusual short messages, send blessing short messages and humorous short messages. Even if you don't have any information to buy, users will know that there will definitely be activities on holidays. If necessary, I will go and have a look. This short message marketing effect will be better.

Second, don't always be too attached to customers

Some merchants always send short messages to historical customers, and those who place an order without paying within one year and buy more collections have the highest conversion rate. Too long ago, customers have basically been lost, and the cost of recovery is too high. It is better to spend money on customers who are still sticky to the store. Never have too much nostalgia for customers who are too early! And users who have not paid for the order will be more likely to buy again than those who have succeeded in the transaction.

In addition, we should consider the store attributes, because we are a 3C digital store, and the natural repurchase rate is low. People who have basically bought it once will not buy it again, but those who fail to make a successful transaction for various reasons may still place an order again. If you are a women's clothing store, the natural repurchase rate of consumable goods is high. It is recommended to send text messages to users who have successfully traded and repurchased in the past year, so that customer loyalty will be higher and SMS marketing effect will be better.

Third, push the coupon link directly

Many text messages are used to get coupons when entering the store. In order to improve the store visit, users are now smart and know that businesses are all kinds of routines. Many times, he doesn't like to get coupons when you tell him to go to the store. So I tried to push the coupon directly, and the text message was "Dear, you have a coupon of 111 yuan+link". Click on the link of the coupon and get it directly, but when you get the coupon, you have to see what you can buy, so people who get the coupon will basically become visitors, and under the promotion of the coupon, the order conversion rate is higher.

Fourth, short message marketing

One of the points of marketing is to meet the needs of users, but the enterprise has distorted it when doing it. Users like activities with big discounts, so they have something like "So-and-so promotion, 9.9 yuan seconds kill, 51% off the whole audience, 21% off when it is over 211, send a keychain …".

It's said that the spike has never been successful. There may only be a special price of 51% off for the whole audience. If the price is over 211 minus 11 yuan, the order amount is 199, and if you want to make up the order, you will find the cheapest one is 99! There are many such routines, and users don't believe them. Try different styles. For example, during the Double Eleven, I pushed the message "I bought * * *, and my mother no longer has to worry that I won't recite words", because in the user's consciousness, there will definitely be a discount on the Double Eleven, so there is no need to emphasize it in the message, so some familiar and fun words can improve the responsiveness of the message. I will send a "self-portrait in a circle of friends" to a female product in the store. Are you still afraid that you can't find a boyfriend? "At this time, it is ok to attach one of the biggest interest points at the back.

because the short message begins with an interesting sentence, it is not full of promotion breath, which reduces the user's aversion. Or it can be marketed from another angle. In order to comfort those girls who don't have boyfriends to date on Valentine's Day, the beautiful skirts on sale are only sold in 99 yuan tonight.