Q: How is the overall business situation?
A: Now in a very awkward situation, the initial investment has basically recovered, but now the competition is also very fierce, if you continue to invest may not be able to recover the capital, do not invest in the existing flow and can not be profitable.
Q: How is the overall investment?
A: the overall investment of about 60,000 yuan, equipment investment of more than 20,000, more than 30,000 investment in decoration. This is still the case in the decoration with a lot of second-hand filling new parts.
Q: How is the cost structure?
A: fixed expenses, 2300 yuan per month store rent, two clerks per person per month about 3000, utilities are now not open air conditioning less than 1000 per month. other is the use of materials and supplies.
Q: Gross profit on sales?
A: all categories to see the overall 70% or so, it seems very high, but in fact with others than lower. Because we use very good materials, with all the pure milk and fresh fruit and vegetables, with the paper cups to 60 cents, fruit tea with the sealing of the plastic bottle to more than 1 yuan.
Q: What's wrong with the ingredients?
A: Milk tea class is okay, mainly fruit tea part, the taste is very dependent on the quality of the incoming goods, the fruit is good when the taste is good, poor when it is poor.
Q: What are the improvement measures?
A: Currently there is no, the main thing is not much personal time, but also just take care of the store, did not think of so many things.
Q: Xinyu have a hundred fruit such stores? Can be found as a supplier
A: should not have, no detailed attention, there should also be more expensive if the price, our costs may be much higher.
Q: The source of the recipe?
A: Mainly our own Baidu, as well as the recipe for Hei Cha, so our stuff tastes great.
Q: Have the finances been sorted out?
A: No, there is not a lot of time to count every day, so far only sales data, cost ah, loss ah what not to count.
1, the time problem
Part-time entrepreneurship is unreliable this thing again, and did not do to join, no brand support, part-time to do the whole chain management is impractical. 3,000 yuan of the clerk is unlikely to have any initiative.
2, positioning out of focus
Financial point of view, the monthly fixed costs of 7000 yuan, sales gross profit of 70%, then the monthly turnover of 10,000 yuan to revenue balance. That is, 340 yuan per day, according to the average unit price of 16 yuan, the average daily sales of 22 cups can be, the difficulty is not high. But in finding a breakthrough point, will need more traffic and lower costs.
Product pricing, a cup of milk tea in the 16 ~ 24 yuan, a cup of fruit tea in the 22 ~ 26 yuan, in five cities, the price is already in the high-end positioning, although the product is really good, but the store decoration environment and design style is not very colorful, and the store area is small, the goods do not match the store.
3, the store is small, the flow is not enough
Early main net red store, brought a good flow, but when the new store opened, the flow is taken away. Left behind is mainly instead some understand the product, the age of the user (30 +), or in the early days there is indeed some traffic, but due to the location of the problem, there is no entry of new traffic.
4, the lack of stalls direct sales
Customers into the store most of the packaging-based, but in the stalls without eye-catching price tags as well as personnel, can not produce a direct guide, there is no way to use the queue to attract traffic.
For the five lines of small cities, personal observation of the best living now have three types, one is to core pricing below 8 yuan and accompanied by dessert, barbecue cheap store, the site is small need to choose the location of the high requirements generally in the vicinity of the school, the site is large can be done a little off because it can bring the effect of the group. In fact, the core of the sale is a party venue, rather than the food itself.
The other category is the store decoration is more unique net red-shaped store, while the scene is richer, not only can drink milk tea can also have some high-value products such as steak. But must be in the product and scene shaping on the hard, otherwise pure net red store can not be retained, such as personal observation of Jiangxi Lujiao Lane survival are very general.
There is also a category of hard products, medium price, but only do small stalls takeaway, common in the vicinity of vocational schools, peddling is the product itself.
For friends of this type of store, pricing high product is good, but the decoration and store are at a disadvantage or positioning is not clear, I think this type of store is best to enter the core business district or senior neighborhoods nearby, and operate in the form of stalls, in the flow of enough to reduce the cost at the same time, with high-quality products to bring retention.