under the current market environment, the development situation of all walks of life is not too optimistic, and the words of the catering industry are not too clear. Especially in China's current catering transformation and upgrading, the chain catering model is constantly developing and expanding. However, China's chain catering business has low profitability and small scale. Although it has a rapid growth rate, its survival rate is low and there are obvious limitations.

Therefore, in order to develop in the catering market, we need to carry out a self-revolution, and throw away those rigid rules and limited eyes.

1. Lay a solid foundation and deepen the foundation

Before the development and expansion, we should first establish the product system, locate the target customer groups, make clear our core competitiveness, understand the market environment and development trends, and so on. Only by making good preparations in these aspects and laying a solid foundation can we have a solid foundation to support the development after developing franchise chain.

only in this way can we have a clear development goal and direction after a period of development, and we will not shake the operation of the whole brand and lead the enterprise to fall into the market trend because of casually changing the basic setting of operation. Therefore, brand shops of snacks and fast food such as Zhi Gongzi fried-dumpling need to accumulate first and then seek expansion and development.

2. Strengthen management and introduce talents

The catering industry is also a labor-dependent industry. Regardless of the management or service of catering, it needs to be done manually. Although technology is constantly developing now, and there may be some unmanned shops, catering is still a service industry in the final analysis. And this kind of service feeling can not be given by cold scientific and technological products, but still needs people to do it.

Because catering has certain "discrimination" in China, the quality of catering employees, especially service personnel, has always been relatively low, which will affect the improvement of service level. Therefore, it is necessary to introduce talents and cultivate talents in view of this situation.

this is true for service groups, and it is also true for management. A good management can improve the vitality of generate enterprises and perform their work more efficiently.

3. Keep pace with the times and follow the trend

For catering enterprises, they should not only worry about the competition of similar industries, but also understand the market conditions. With the rapid development of the economy, people's needs are changing all the time. If they "settle down" because they maintain their advantages in the competition, they ignore the market environment and lose the needs of consumers, and it is only a matter of time before they are eliminated by the market.

under the circumstance that the market environment may change greatly at any time, we should do a good job in market research and observe the overall social wind direction, and keep up with the times. The catering industry has always been the survival of the fittest. We should avoid falling into the concept of "stable development is good". Therefore, for example, Mr. Zhi Gongzi will conduct some demand surveys on consumers from time to time, so as to facilitate the adjustment of the next stage of operation.

Although the entry threshold of catering is low, there is even more cruel competition in development. In order to achieve good income and stand out from the competition, it is necessary not only to constantly spur, but also to pay attention to all aspects that affect business.