Lu Yaozheng, the former chairman of Luckin Coffee, is starting a business and turning his goal to catering. As a businessman who has worked hard in shopping malls for many years, he always makes the most favorable analysis of his own development when looking for new business opportunities. He should also see that the catering industry has a vast market, relatively small substitutability and relatively large influence of online shopping, so he decided to shift his new entrepreneurial vision to the catering industry. Moreover, he not only wants to build an offline catering industry, but also is committed to developing new apps and creating an online food city.

There is a big difference between the coffee industry and the catering industry. When many people regard Lu Xin's entrepreneurial direction as catering industry, they doubt whether he will continue Luckin Coffee's entrepreneurial model and run new entrepreneurial projects. You know, every industry has its own rules and regulations, even if there is no legal agreement, it is established, so enter a new industry, do as the Romans do. Although many business strategies are similar, the specific operations will be very different.

The geographical location of the catering industry plays a decisive role in the rise and fall of a catering industry. For example, many high-end residential areas will definitely take the convenience of eating out as an important reference when choosing the site, from which we can also see the influence of geographical location on the catering industry.

To put it bluntly, there are many people in the catering industry working together to do catering business. Small restaurants can be as small as husband and wife, or they can run a big restaurant by themselves. Of course, many people want to do business together, so the matching of people is very important. I suggest that you must choose the right personnel before you start business. For example, the store manager, the person in charge of the kitchen, the kitchen staff and the front office staff should all be considered in detail.

Marketing planning Marketing planning plays a very important role in whether we are profitable or not. A good marketing plan can give us a good start, but how to design it should be comprehensively analyzed according to the type and geographical location of the catering industry we are engaged in and the consumption habits of local people.