Starbucks opened its first store in Beijing in 1999, opening the mainland market in China. Since then, it has launched a rapid expansion, turning China into one of the fastest growing and largest overseas markets in the world. In the past 21 years, Starbucks China has grown to a scale of more than 6,211 stores and more than 61,111 partners, and has become one of the representative brands of Chinese coffee culture.

Starbucks' success in China is inseparable from its understanding and adaptation to the China market. For example, Starbucks adopted franchising in the early stage of entering China market, which allowed foreign catering brands to enter China market at a lower cost. In addition, Starbucks has carried out product innovation and marketing strategy adjustment according to the tastes and cultural habits of China consumers.