Production tutorials, is a form that can cater to the preferences of more people, but also more likely to produce results (including the video itself into the effect of the video and the effect of the bandwagon).

Creating this type of video, try to keep the pace tight and the images not redundant, but don't leave out key steps either.

To choose a suitable color tone style according to the characteristics of their own products.

Second, lifestyle + production tutorials

If the product features a distinctive, or only for a particular group of people, then you can design some elements in the video to reflect the characteristics of the product and the concept of life.

For example, if you are selling baby food, you can have a baby in the scene, and have a mom and baby interaction plot;

If you are selling Korean specialty food, you can have a beautiful woman in a Korean-style scene, dressed in Korean clothes;

If you are selling original green food, you can have a native simple girl, or a kind grandparent to take us to the field to have a look at it.

Third, the story emotion + food production

A complete and moving story, can more clearly convey the brand concept, but also better stimulate the consumer's emotional **** Ming, in the minds of consumers engraved. So, if it is to publicize their brand concept and erect a brand image, this type will be a good choice.

In addition to the above three categories, you can also use the form of food tasting and evaluation, but this form is more difficult to do to convince the audience. Of course, if there is a well-known food podcast resources, it is different.

Finally, I would like to give you some practical advice:

One, the effect of a bonus item

Frame

Frame the picture, you can increase the video of the fun, sense of rhythm, in the embodiment of the process of the operation, but also can save time, speed up the process, so that the video as a whole, such as the clouds of water and water all in one go.

Lifting

The ingredients themselves are immovable, if you let the ingredients move, you can quickly catch the audience's eye, and in the process, add some of the ingredients in the water lifting, ingredients smashed into the desktop water splash lifting and so on, can enhance the overall style of the video.

Time-lapse

During the production of the ingredients, the whole process of recording the ingredients from raw to cooked (the baking process is especially suitable) can not only enhance the overall credibility of the video, but also attract the audience's attention.

Tableware

Using a nice set of tableware or a distinctive style of tableware can help improve the overall effect of the video.

Sound

The addition of the crisp sound of cutting vegetables, the pleasant sound of water flow, the friendly sound of frying, will greatly increase the realism of the video, so that people will be in the realm of the heart.

Two, shooting notes

Instruments

Instruments to be fresh, shape and color should be good, the color of the vegetables to be bright; taking into account the filming process and the contradiction in time, the ingredients to be more prepared, especially ice cream and so on out of the not long will be deformed discoloration of ingredients, as much as possible to prepare;

Equipment

Macro lens is a must! The texture and appetite of the food need to be shown through the macro lens; prepare a small rocker arm, the overhead image will greatly increase the points for your video.

Operation

Operation process must be nimble and dry, in the process of filming, in addition to professional chefs, may be afraid to make mistakes, the operation of the very reserved, which not only looks unprofessional, but also appears to be the whole video is not smooth, we look forward to the line of clouds and water in one go to do the end of a dish, so we would rather practise a few more times, but also try to operate a few dry and smooth.