Current location - Recipe Complete Network - Catering franchise - 2, the tea shop's objective environmental analysis (the main macro-environmental factors, characteristics, status quo, development factors)
2, the tea shop's objective environmental analysis (the main macro-environmental factors, characteristics, status quo, development factors)
Macro-environmental factors:

1, people's living standards are constantly improving, and the demand for catering is also increasing.

With the accelerated pace of people's life, people's interest in convenient and fast consumer goods has increased.

3. Pursuing fashion and green life

Features:

1, Xiaodian

2. Small investment

3. The technical requirements are relatively low.

4. Broad market.

5. The products are timely, convenient and fashionable.

Status:

1, rapid development

2. The development of the industry is unbalanced

3. The operation of small shops and brands is not perfect, and the product quality cannot be guaranteed.

4. The prospect is still broad.

5. high profits.