One, scale close to the people

The scale of the commercial street should be based on the activities of pedestrians, rather than high-speed passing motor vehicles as a reference. Shopping pedestrians are concerned about the vertical range is mainly concentrated in the first floor of the building. Above the first floor of the range is almost "blind". Horizontal attention to the scope of general in 10 meters - 20 meters between, and more than 20 meters wide commercial street, pedestrians are likely to focus only on one side of the street stores, will not be in more than 20 meters wide range of "之 "字前行. This just shows that the focus of the commercial street building design should be on the third level of building design.

Two, the limit of space

People in the commercial street activities and perception of space is three-dimensional. So the designer of the street length direction, width direction and height direction should be targeted design. First of all, the length of the commercial street depends on the scale of business, there is no certain rule. But the outdoor building space can be divided into centripetal, cohesive, so-called "positive space" and diffuse, through the sex, difficult to gather popularity of the "negative space" according to the psychological feeling mode. As a commercial street, there is a requirement of cohesion. As a commercial street, which has the requirement of aggregation and requires pedestrians to stop by for shopping and resting, and to feel and appreciate the environment, it must be a "positive space" formed by architectural means. That is, at both ends of the commercial street needs some form of space markers and limitations, marking the beginning and end of the commercial street. At the same time also play the vehicle traffic space with walking shopping space separation purpose.

For example, in the commercial street design of Beijing Zhujiang International City, a Chinese and Western-style pagoda at one end of the entrance as a sign, not only to make the entrance more eye-catching and appealing, but also to play the role of a barrier to the urban traffic and pedestrian space apart. The center end of the district with a towering clock tower both as the end of the commercial street and mark the center of the district. The establishment of the markers at both ends establishes the wide intervals of the commercial street, so that shoppers can always sense their position in this space and anticipate the distance they have to travel. This technique avoids the confusion and disorientation that shoppers often experience in large markets.

Third, the diversity of style and color

The natural formation of the traditional commercial street of the temptation to build in different periods, the style of the stores mishmash together, resulting in extremely diverse and achieve a unified effect of prosperity. Newly designed commercial streets are often monotonous and boring due to artificial unity. In order to pursue the traditional commercial street mood, designers should consciously give up the pursuit of fa?ade approach to simple unity, and even deliberately create a variety of styles of stores **** born of the effect.

Different styles of architectural units put together reminiscent of small-town style. Even different units of the same design, but also through the material, color changes, to enhance the appearance of differentiation. The charm of a commercial street lies in the **** birth of a complex and diverse fa?ade pattern. This is also the difference between commercial streets and large-scale department stores and commercial buildings.

Four, the softening and refinement of the surface material

Commercial street building and other important differences in the appearance of the building is that the store needs to be based on the nature of their own business characteristics, the second renovation of the store appearance. The exterior design of the building is only a basic platform. Shopkeepers need to install signboards at the very least, and some chain stores need to be changed to specific colors and styles. And signs, advertisements, light boxes, and other outdoor accents often become the most eye-catching elements of a building's exterior. An out-of-control second exterior may conflict with the original architectural design intent, or even destroy the effect of the architectural space. Therefore, the mature store exterior design should consider the possibility of remodeling the exterior, reserved store name, signboards, advertisements and other ornaments location.

Fifth, pay attention to non-architectural elements

The formation of outdoor space and atmosphere of the commercial street, mainly determined by the building's spatial form and fa?ade form, but also depends on the use of some other architectural elements, such as outdoor dining seats, pavilions, and other functional facilities, flower beds, fountains, sculptures, etc., lamps, signs, telephone booths, and other equipment, lanterns, antiques, props, and other decorative, paving, surface tiles, Railing and other surface materials. These elements are the interface between the commercial street and the people in close contact. If you want to make this interface more "friendly", you need to deepen the design of the commercial street from the perspective of landscape and garden.