I think such behavior should be severely punished. Now we all know that there are many kinds of online celebrity products, which are the products brought by the development of the Internet. In the past, it was very inconvenient for us to buy products from other places. Now it is very convenient for us to buy such products through online shopping. But now we can say that our products have many problems with online celebrities, and the most important one is quality, because we can't see quality when shopping online. I think this kind of online celebrity snacks should be dealt with seriously by pretending to be beef and mutton with duck meat. When our consumers buy the products of this online celebrity store, they find that the beef sold by the merchants is very different from the actual beef. For people who often eat beef and mutton, it is very important to know the meat quality and taste, but the beef sold in this restaurant has no taste of beef at all, which is naturally a very bad experience for us. When our consumers and merchants give feedback, our merchants also guarantee that the products they sell are beef, and they also photograph their production process and send it to our consumers. Although the production environment in the picture is very good, our consumers still don't believe that they bought real beef. Then I sent the shopping to the test, and finally I found that I bought duck meat. Then the consumer gives feedback to the Consumer Protection Association. When law enforcement officers arrived at the scene, they found that the production environment was very bad, even in the operation workshop. Many people don't wear masks to produce, so it is very dangerous for us consumers to buy such products. Because in our opinion, such an environment completely ignores food quality and safety, and the food packaging workshop is carried out in a small bungalow, so I think this kind of snack behavior of online celebrities should be dealt with seriously.