Most supermarkets and department stores serve the ordinary working class, and the commodity price is "people's price", which mainly supplies food and popular common consumer goods. Therefore, the plane layout of the supermarket is the most important part of its space design. Its fundamental purpose is to make reasonable arrangements for all parts of the supermarket, including the entrance and exit design of the supermarket and the internal layout of the business hall, and to combine the "commercial space function" with the "customer function" to realize the convenience, rapidity and comfort of shopping and increase the sales of the supermarket.
It is the problem to be studied in the plane layout to determine the position of each element in the shopping mall, so that it can meet certain functional requirements and finally achieve the goal. Because supermarket stores sell goods with open shelves and customers can choose at will, the central task of supermarket store layout is to design a reasonable customer flow line. A reasonable customer flow line should meet the following requirements:
a. Reasonable layout of commercial store space, reasonable organization of passenger flow and commodity allocation;
B, customers must go through the cashier before entering the store from the entrance and walking around the store;
C, avoid the dead angle where customers can only stop and turn back;
D, as far as possible, lengthen the customer's return time and stay in the mall to create sales opportunities;
E, adopt an appropriate aisle width so that customers can look around the mall and observe the goods;
F, try to avoid crossing the flow line of commodity allocation.
The composition of a supermarket is basically the same as that of a general shopping mall, and it is divided into three parts: business, storage and assistance. Therefore, the principle of general shopping mall layout is also applicable to supermarket stores, and the difference is mainly the layout inside the business hall of supermarket stores. Because supermarket stores adopt the way of open-shelf self-selection and centralized settlement at the exit, which is different from the way of direct sales through salespersons in general shopping malls, the entrance, exit, customer flow line, container layout and commodity display of supermarket business halls are different from those in general shopping malls.
There is no specific regulation on the size of the business hall of supermarket stores. Generally, the business hall with an area of less than 311 square meters is small, mainly engaged in food and small commodities; It also sells daily necessities. About 511 square meters is medium-sized, mainly selling food and daily necessities; The business hall is a large supermarket with an area of over 1111 square meters, which deals in a large number of food and daily necessities, clothing and household appliances, etc. At this time, TV monitoring devices need to be installed inside the business hall.
The population of the business hall is usually located on the side with large customer flow, and the population is relatively wide, while the exit is relatively narrow. According to the location of the entrance and exit, the customer flow line is designed to keep the passage smooth. In order to ensure the one-way traffic of customers, the exit of the business hall must be separated from the population, and an automatic cash register can be placed at the exit, usually one for every 511 people. Because customers can't bring their belongings into the business hall, there should be an appropriate customer activity area and a counter for customers to store their belongings outside the entrance and exit. At the entrance, there is still room for baskets and trolleys for customers to choose from. Most foreign medium-sized and large-scale supermarkets set aside interlocking self-selected trolley areas outside the business hall of shopping malls. When using the car, coin is used to unlock it, and coins are locked and returned after use.