Fast food is not "fast", waiting time is long.　　According to Zhe Dong designer research found that people choose to fast food restaurant dining, figure is a convenient, fast. It can be said that "fast" should be the fast food restaurant design and operation of the biggest feature. But the reporter in some fast food restaurant dining found that every meal to the mouth, the point of the fast food often have to wait a long time to send. Sometimes the waiter is busy, customers in the store after sitting for a long time no one entertained, and finally simply lift the leg and walk in.　　Ms. Li, who lives in Songyu, a family of hot days do not want to open fire cooking, just near the opening of a new Qingfeng baozi store chain, so decided to go there at noon to eat buns, congee. As a result, the family lined up for 25 minutes to buy a bun - and this is still in the case of the soldiers divided into two: the son is responsible for queuing up to pay, he is responsible for queuing up to get a bun, two people at the same time. "Such a long line, but only a waiter in front of the responsible for taking the buns, this speed can be fast?" At the same time ,and bun store only a few dozen meters away from the KFC store, four sales counters at the same time to serve customers, people generally queue no more than five minutes, you can get the food and drinks they want.　　Inadequate taste research and lack of appeal .　　For fast food, taste often comes first. Chinese fast food grains and cereals, meat and vegetables, more nutritional advantages than foreign fast food, but due to the lack of research in taste, this nutritional advantage is still difficult to be transformed into consumer preference, which can not be said to be a great pity. Take "Zhen Gongfu" as an example. It is said to have made great breakthroughs in steaming technology and nutrition. However, consumers generally reflect that its fast food containing meat, the appearance is very bad, a look is very greasy, eating is also very greasy, it is difficult to make people want to eat a second time. In this regard, KFC's approach is worth learning. On the menu of KFC China, dishes such as Thai mushroom rice, seasonal vegetable salad, tomato and egg soup, and congee with shredded chicken and mushrooms are difficult to associate with authentic American fast food just by looking at their names. Nowadays, soybean milk and doughnuts have been put on the breakfast table of KFC. Foreign fast food in the desperation to get close to Chinese consumers, native Chinese fast food should be better than they do the environment is generally clean, the details need to be improved .