1, The congestion of a straight line and the swarming of a horizontal line creates an intuitively different feeling for the customer as they enter the door.

2. As you continue to wait, you'll see the current sale items on the right aisle, and mugs and desserts on the left, trying to induce a purchase. Even if you don't buy, you can pass the time while picking (or seeing the busy staff at the counter), effectively depressing the irritation of waiting in line.

3, the staff's operations bar is a horizontal assembly line, so when you're facing the bar on the left side of the line, while on the right side of the pick up coffee, the formation of order can be avoided aisle congestion.

4, I do not know you still find Starbucks store space is mostly horizontal layout? Customers in the seat of the feeling will be more spacious than the feeling of the narrow space, the front of the operation line as well as the background of the inventory area operation is also more smooth and convenient.