The macro-environment of marketing includes six factors, namely, population, economy, nature, technology, politics and law, social culture and so on.

Compared with the micro-marketing environment, the macro-marketing environment has an indirect effect on the organization, and the scope of its influence is wider. Enterprises and their suppliers, marketing service enterprises, customers, competitors and the public all operate in such a macro environment, striving for opportunities and meeting challenges.

1. Meeting customer needs. The main task of hotel and catering marketing activities should be to find and meet customer needs. There must be a gap between what customers have, what they lack and what they need, and catering staff must understand this gap. In addition, what customers want most and whether they have realized their own needs are all things that catering personnel engaged in marketing must try to understand.

2. Catering marketing is continuous. Marketing is a continuous management activity, not a one-time decision; The latter can only be regarded as a part of the whole marketing management.

3. Catering marketing should be carried out step by step. Good marketing is a process. The success of marketing depends largely on whether the marketing plan is scientific and reasonable, whether it is implemented in an orderly manner, and whether it is done step by step.

4. Marketing research plays a key role. In order to carry out marketing activities smoothly and effectively, it is necessary to carry out appropriate marketing research, such as what types and contents of promotional activities are being or will be carried out by neighboring catering enterprises or catering enterprises of the same grade, and the psychological needs of customers who often come here to consume. Only in this way can we better grasp the market forecast and confirm the customer's needs.

5. Team spirit must be exerted among all departments and related personnel in the hotel. It is impossible for any department or individual in a hotel to undertake all the activities of catering marketing independently. Without the sincere cooperation of a certain department and relevant personnel, marketing can not be successful, nor can it participate in market competition with ease.

6. Catering enterprises should also pay attention to good cooperation with peers and other related industries. Different catering enterprises in the same region or the same grade are undoubtedly a competitive relationship. However, this is only one aspect of the problem. On the other hand, there are possibilities and opportunities for cooperation between them.

Therefore, in marketing, different catering enterprises should seize and make use of the opportunities for cooperation, both competition and cooperation.